First, we are going to talk about YouTube. YouTube is a perfect example of people that display digital marketing. We’re going to study the top YouTube earners and what they do to attract their niche.
Who earns on YouTube?
In order to understand how this works, we first need to know who earns on YouTube. The people who are making the videos are the ones who actually earn. So yes! The YouTubers themselves are the ones who get paid from YouTube. The top earners on YouTube are PewDiePie, Dude Perfect, and VanossGaming. To earn that much every year, they do more than just post videos.
How else do they earn?
A lot of YouTubers sell merchandise to earn more money. PewDiePie, Dude Perfect, and VanossGaming all sold merchandise that contributed to their annual earnings. PewDiePie and Dude Perfect earn well over $1,000,000 just off of merchandise alone (that’s not including what they earn from ad revenue). PewDiePie brings in $6,834,645 from merchandise while Dude Perfect makes $2,957,950 from merchandise sales.
Here are some solid facts:
The truth of the matter is you can’t earn a living on YouTube by uploading videos. All of the YouTubers that found great success almost always went the extra mile. Whether that was creating merchandise, or marketing their channel through other social media platforms like Facebook and Twitter. If you wanna make a living off of YouTube you gotta go the extra mile.