Top 7 SEO Essentials For Optimizing Your Website

2/3/2017

by Vincent Hill, Guest Contributor

SEO (Search Engine Optimization), apart from creating links, marketing, etc., essentially decides your website’s position in the search result page (also known as SERP, Search Engine Result Page). The behavior of SEO towards your website is remarkably steered by the architecture and content of it. When it comes to SEO, the focus obviously is on the organic search (it means only the direct search is done by a user and is not the paid or social search), and Google accounts for 90% of global organic searches. There are a few optimization advices for your website that help you climb up in Google or any other SERPs:

Optimize the website with SEO keywords
Keywords are what a user types on the search engines when seeking for something. If your site’s keyword matches the most, you are on top of the list. It is a bit confusing and subtle task to come up with the right keywords, but you can avoid broad and general keywords to start with. There are thousands of sites with these common keywords and if your keywords are not specifically targeted to the user and unique then you are sure, to drown in the competition. Use of long-tail keyword (“badminton racquets” vs. “isometric head badminton racquets”) can be effective as it minimizes competition and can attract high-conversion.

Generate Evergreen Content
Sustainability is very important for your Website’s success. For that, you need materials which are meaningful, practical and permanent. Temporarily popular contents age out your website and you lose your traffic eventually. For starters, it is advisable to research on ‘how to start a blog’ before writing and publishing contents on their websites. Evergreen contents encourage repeated visits and hence keep your traffic intact.

Build links to your site
Internal mutual linking works as a guarantor of the authenticity and relevancy of your website’s content. If your site has many links attached vis-à-vis your site is linked to a lot of confident and trusted sites, Google deems your site as trust-worthy and ‘most-helpful’. One aspect to take care of, in this case, is spam-link. Spam-links may raise your website initially but will rapidly bring down your traffic in future.

Create and actively manage social media pages
It is the age of social media now and hence a social media page for your website can work wonder. Of course, your social media page won’t be your converting-channel but as social media pages rule the SERP, it will definitely increase organic links for your website.

Page title optimization
For better rankings in the SERP, the satisfaction and surety of viewer are very important. And title-tags play the key-role in this. They are kept in the <Head> area of HTML and they appear on the browser tab and SERP thus highlighting the content for viewers. Meta-description, if implemented, furthermore provides a short explanation of your page under the website’s URL in search results.

Provide good user experience
This is again user-friendly oriented advice for your site. Basically, search engines monitor the repetition of views by a user. If your website pleases users, they will come back often and search engine will recognize this. Your site will escalate in rankings subsequently.

Have high load speeds
Typically depends on the expertise of web-developer, the load speed of your website crucially decides its rankings. Even if all other criteria for a good SEO are fulfilled, a slow loading of your website will simply sway away from a user to another site. The internet word is impatient, and there are hundred other sites below your ranking with almost similar content. Users easily trade-off good content or ranking for a time.

Implementing all these essentials effectively will boost your traffic and affirm a successful website. Remember it is the top five results of SERP that have the highest percentage of clicks (67.60%, according to Advanced Web Rankings study), and your site needs to be within this range. These hacks are easy to execute and show promising results.

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