The entire purpose of marketing is to create a unique identity for the advertising company. So, if your banner designer can offer features not easily found elsewhere, naturally your business will boom.
So, if you are about to enter the industry or are planning to upgrade your online banner design software, here are some key features that it needs to have.
1. Multiplatform Compatibility
These days, there is no shortage of devices and digital platforms that they support. If your design tool is only compatible with particular operating systems, then you are quite possibly losing out on business.
But merely having compatible design tools is not enough. You need to provide clients with a smooth and streamlined experience. For this, your software needs to be as elementary in terms of coding as possible without compromising on functionality.
So, the best thing to do is to meet all the required coding standards and minimize their complexity to ensure a high-quality and smooth experience.
2. Latest Coding
The quality of your code will effectively determine the quality of experience that any user has of your online banner design tool. The best thing to do is to have the latest coding in your software. Besides the obvious benefits of compatibility and smooth experience, this will also help you meet security standards.
As such, having the latest coding on your software will ensure that you can meet both quality and security requirements easily and can also integrate new features and techniques as they emerge.
3. Centralized Product Interface
If you have been in the web2print industry for a while, you might be sourcing your print facilities from multiple vendors. This is a great idea for offering a variety of specializations in terms of banner printing without having to directly invest in them. But you will need a singular integrated platform where you can provide these services.
So, your needs to have a solid client-side design interface which can offer all the features in one go. When offering print services from multiple vendors, it is important to screen out which services are available with which provider. Otherwise, it can lead to the client having an unsatisfactory experience on your online banner design software.
4 . Customized Order Management and Shopping Experience
In the online world, personalization is the name of the game and the web2print industry is no exception. Along with having unique designs, patterns and other print options, you need to have a customized order tracking feature. Ideally, this feature should provide an in-depth view of the order progress and also keep track of any previous orders.
Another key feature of your software would be suggestion automatization. If you have a well-defined library of print options on your and can track all the client preferences based on previous orders and viewed options, then you can send out push notifications and suggestions to give them a better experience.
5. Integrated Business Analytics
Now this feature is exclusively for your benefit and it does have a lot of value to offer. Usually, business analysis tools come separate from your main business software. However, there are some platforms which can allow you to integrate these tools as add-ons or extensions.
If you are investing in a new online banner making software, make sure that it has the business analytics feature inbuilt and it can be scaled upwards. Doing so will help you keep better track of your business performance and make prudent future plans.
6. Industry-wise Grouping
Market segmentation can be a very useful way of understanding the needs of specific niches and serving them better. Naturally, this also translates into better profits and enhanced brand loyalty.
To do this, you can have a feature inbuilt into your software which can allow you to club clients according to their respective domains. Once this is done, you can use the analysis tools to understand their preferences and how to better provide your services including discounts and even special design options.
7. Multilingual Options
While English is the language of commerce worldwide, it does not hurt to have extra language options for clients. This is especially true if you are expanding into new markets where alternative languages are also spoken.
Having this option will create a sense of value in non-native English-speaking customers and allow for deeper market penetration. It will also provide avenues for language-specific content and SEO activities as well.
There are plenty of features that your banner design software can have. However, the few we have mentioned are absolutely essential for long-term survival and success. Make sure you choose an authentic platform which will help you scale upwards as your business grows.