Why You Should Maximize On Engagement on Social Media
First and foremost, you need to realize that your audience are humans: instead of posting endless CTAs, you should be thinking of interacting with them more from a human standpoint. Since active posts with more thoughtful interactions get a wider outreach, you are more likely to drive traffic to your site especially where there is a low reach. Your audience will also expect a much deeper response on social media as well as faster replies if you are to stay and remain relevant. Engagement on social media will boost customer loyalty as well as increase the instances of word of mouth marketing. It doesn’t end there; engagement will give you a better idea of exactly what your customers are and enable you to change or improve on your tactics and strategies.
Ideas for Creating Engagement on Social Media
Having come this far, you should be all expectant and ready to take your marketing strategies on a higher note through thorough engagement.
The following tips should come in quite handy in your endeavors:
LinkedIn: Maintain Your Audience Here
One big mistake marketers do on LinkedIn is to drive away traffic to their sites. They use it just like any other social media platform. They upload content, publish live, load in a buffer and the cycle goes on and on. LinkedIn is quite different and most consider it as the ‘boring' platform for job seekers and job creators. Instead of uploading links leading to your site with endless calls to action, try coming up with short stories that and add a little color with relevant Emojis. Finish it off with direct questions that will force your audience to give their opinions on the comment box. The mission is to keep the conversation going at the end of the day. Remember you’d rather take part in a meaningful conversation rather than sit down in a lecture or listening to one speaker for hours on end.
Bring this same concept to your LinkedIn posts and the sky will be a low limit for you.
Write Better, Simpler Catchier Content
Text on LinkedIn will deliver big wins for your organization and lead to more engagement on this platform. As seen already, the audience here is ‘rather serious’. Hence, if they should take the time to read whatever content you have and if it was interesting enough, you are sure to convert some of that to sales or to the required actions. Make it short, precise, simple and add a touch of humor. Should this become too much or too common, you can try coining in short and informative video clips – just don’t weigh down your audience with long or boring videos as this could be grievous for your progress.
Facebook: Understand Your Audience
A lot of firms make use of only Facebook posts for their social media marketing strategies and are making enormous profits. Others are in just about every other platform available and are still recording consistent losses. There is a need to have a basic understanding of your audience on Facebook if you are to engage with them. Simple demographics such as their age, their preferences, the times they are most active online amongst other factors could be used to shape the way you market yourself on this platform. This could assist you to adjust your post frequency, make an emotional connection as well as provide greater value.
Remain Relevant & Fun
People on Facebook want to be entertained: there are tons of ways you could incorporate to remain relevant through your Facebook posts. You could do so by posting funny images and videos, posting the trendiest news that is relevant to your particular niche. You might as well decide to upload native video content, recycle high-value posts and even post content from other relevant channels. It’s not always about making sales or driving traffic to your site: the popularity you’ll gain by remaining relevant will boost the engagement you get on Facebook hence increase your standing in your industry.
Instagram: Use the Right Hashtags
Using the right hashtags could just be the differentiating factor on whether your posts appear up top on people’s newsfeed or down where they are untraceable. Try mixing up your hashtags with trendy as well as industry-specific hashtags other than using generic hashtags as this will give you an unfair competitive chance from the industry leaders. To clearly come up with the right amount of hashtags to use, take a look at your competitors' strategies and also experiment from time to time with differing hashtags volumes till you find the sweetest spot that works for your business.
Promotion is Key
Instagram is all about promoting your content: whether you’re doing this through worked-on images and videos or even through SEO. You can even up your game by tagging along an influencer to create brand authenticity hence increase engagement on Instagram. You could then use this opportunity to drive more traffic to your specific sites.
Engagement on social media can be quite a tricky affair especially if you don’t know how to go about it in the right manner. You might even find yourself in need of a lead digital marketing agency company for better direction on your marketing strategies. Whatever the case is, make sure you put in the effort or else you will be driving zero traffic to your site.
Bassem Saber is a managing partner and a founder of Igloo – a digital marketing agency in Dubai which is continually making a big difference among leading firms and SMEs. He’s also an influential motivational and public speaker who speaks in major digital conferences.