However, before you reach that point, you will need to use digital marketing tools that can help you navigate your business to success. But how are you supposed to search for such tools?
Here, I have a couple of tips that should make your quest for the best digital marketing tools a lot easier:
Study the search engines.
Search engines serve as the vehicle which transports prospects to your business website. And in most cases, they will also be the medium in which you will build your digital marketing tools on.
But don’t be so quick to settle for just Google. There are other search engines out there, too. And in some parts of the world, Google doesn’t take the cake.
Take China, for example, where Baidu is their most commonly used search engine. Russia, on the other hand, prefers Yandex above all else. So, really, the type of search engine you should concentrate on will depend on your target market. Once you have that established, you’ll be able to easily select and obtain the digital marketing tools you need.
Know the features.
Digital marketing tools come aplenty. They never run out of stock. I even get news about new ones sprouting up almost every month! And because of the abundance of such tools, it can truly be difficult to decide what you should use.
Well, let me teach you a trick. Try listing down the things that need to be done or taken care of when it comes to digital marketing. Next, you can use the said list as a reference when searching for a digital marketing tool. This technique might be old school, but it works! And it will narrow down your search quite significantly, too.
Now that you know what you’re looking for, choose the best among what you have among the ranks. Oh, and one final reminder. Be sure to select a tool that you can easily integrate with your other chosen solutions as well.
Check the data accuracy.
Because really, what use is a multipurpose tool if it can’t pull up the correct information you need? It would only render your digital marketing strategies ineffective.
Unfortunately, a good number of available tools are not always up to the task. This is why you must be careful when selecting one.
To avoid being duped, you should test the top contending tools on your list. Yes, I know, this may seem like a tedious process. But it’s better to be sure than to be sorry. You wouldn’t want to utilize a tool that doesn’t actually work as it should, would you?
Aside from testing the selected tools, what I would do next is to determine whether they are constantly updated. Why does this matter? Take note, search engine algorithms are always changing. With that in mind, it would only make sense to select a tool that can adapt to such changes.
Review the platform compatibility.
Another obstacle in finding digital marketing tools that work is platform compatibility. Your strategy might apply universally, but certain tools are only compatible with specific website platforms. In some cases, you might even encounter a tool that works on WordPress, only to find out that it loses its functionality everywhere else. Sounds a bit frustrating, right?
Well, luckily for you, I’ve found a way around that. To make your search easier, you can consider migrating your website into a well-resourced platform and use the tools they already have available. You can also try out tools that are able to run independently as they will give you added freedom with how you would want to proceed with digital marketing.
Determine the user-friendliness.
Let’s get real for a moment. A lot of these tools are highly complex. Others even require a bit of coding. And for someone new to digital marketing, this can be a little too much to handle.
But, don’t lose hope just yet! With a variety of tools available, a good number of them come in different skill levels. Of course, it goes without saying that easy-to-use tools only have limited functions. And to be honest? That’s fine! Through practice and a bit of research, you will be able to make use of complex ones in the near future.
Are you finally ready to search for the tools that you need?
Hopefully, the suggestions I’ve listed down are helpful to you. Do share this post in case you found it informative. Oh, and if you do know of other strategies that might help, share your ideas with me in the comments section below!
I am Louise Savoie Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver