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by Sam Khan | Guest Contributor | BUSINESS, DIGITAL MARKETING 
Top 5 Benefits of Digital Marketing That Every Business Must Know
It is not surprising anymore that the marketplace is changing tremendously and becoming more and more digital, as the technology continues to evolve. Considering the fact, the benefits of digital marketing are also becoming relevant with every passing day. Also, the consumers are now more aware, and they conduct thorough research before buying any product online.
A recent study conducted by Forbes indicates that about 32% of modern consumers undertake detailed online research before making any purchase. On the other hand, Forbes also reported that about 79% of global consumers now prefer to make online purchases. This amplifies the business’s requirement for reaching its consumers digitally.
So, the question here is that...how do you reach your targeted consumers? This is where Digital Marketing comes to your rescue. Nowadays, business enterprises are progressively devising and implementing comprehensive digital marketing strategies, to effectively reach their market and engage their targeted audience. According to U.S Economic & Statistics Bureau, businesses in the USA are anticipated to spend around $332 billion on digital marketing by the end of 2021; simply because the digital marketing tactics are proven to be highly effective in reaching out to the target audience. If you are unsure about adopting digital marketing for your business, here are the top 10 benefits and reasons that will surely compel you to adopt the tactics in near future. 1. Digital Marketing Is Certainly the Most Powerful Form of Marketing In Recent Times Digital marketing is remarkably capable of changing the way you approach and engage your target audience. As mentioned above, people are using social media and digital platforms more than ever before for searching and shopping online. This indicates that if you want to be successful, you have to be on every communication medium that your consumers are using. Digital platforms can not only help you disseminate your brand message, but it also enables you to stay in touch with them and get real-time feedback about your offerings. With the right blend of digital marketing strategies and effective implementation, businesses can significantly enhance their consumer outreach and conversion in a very short time. 2. Digital Marketing Is Incredibly Cost-Effective as Compared to Conventional Marketing Cost-effectiveness is the prime benefit that comes along with digital marketing tactics. As compared to traditional marketing, digital marketing makes it easier for businesses to reach their customers and at relatively lower costs. With a limited budget and small space, you can still attract customers to your brand. For instance, you can attract about 1000 people towards your ad only by spending $1 - $3 for ad space. Whereas, if you want to get the same amount of exposure through traditional marketing tactics such as TV ads or direct mail, you will end up spending about $23 to get the prime time and $5 per mail respectively. Also, there are multiple hidden costs attached to traditional marketing, but the only additional cost to digital marketing is for the time and frequency. Although digital marketing tactics like content marketing, SEO, and social media engagement take some time to show their wonders; techniques like display, pay-per-click and social media ads deliver quicker results. 3. Easiest & Most Measurable Type of Marketing You may wonder how the success of a marketing campaign is assessed? Well, indeed, you can only assess the effectiveness of your marketing strategy over a certain time. For traditional marketing campaigns like mail marketing TV ads or radio advertisements, it used to be difficult to measure success. However, with digital marketing, you can see the stats changing every day, because the majority of the digital marketing tactics are highly measurable. With well-worked prediction and forecasting algorithms, digital marketing strategies help you find out in real-time whether your marketing campaign will work or not. For example, you created a social media marketing campaign for your new product; and posted a series of different social media posts related to it for 2 weeks. Your social media analytics can clearly show you the posts that have gained maximum popularity among your target consumers and the one that drives the most conversions. These insights can be effectively used in producing better results for future campaigns and also in allocating marketing budget and resources more thoughtfully. 4. Digital Marketing Is All About Targeting Your Ideal Customer When you are buying a billboard ad space or an ad space in a newspaper or magazine, you are simply shooting in the dark. Because in this case, you are not sure whether your desired brand message will reach your target audience or not. Although there are methods that can help you increase your chances of success even in traditional marketing methods; still they are not capable of offering targeting capabilities similar to digital marketing. Digital marketing tactics completely ensure that your marketing content is viewed by the right consumers. Also, the SEO techniques enable you to directly reach those who are searching for products or services similar to your business offerings. Additionally, social media ads, PPC, and display are the tactics that allow you to target customers with the optimal potential of making a purchase. The search results are usually driven by the general characteristics and demographic information of these customers. With improved targeting, you can spend your budget and resources without any worries, because you are reaching those who are likely to be most interested in your products. Strong targeting abilities will help you enjoy the comfort of knowing that your marketing focus and efforts are well aligned and fruitful. 5. A lot of People Are Beginning with Their Online Journey Have you ever noticed how many times you turn to your preferred search engine to find out the information that you need? Likewise, your customers do the same thing to search for a product or service when they need one. In fact, according to a survey conducted by Google Inc., 93% of users’ online experience starts from their searches on a search engine. This offers a great opportunity to businesses enabling them to connect with their potential customers, while also educating them at the beginning of their online journey. You can create and provide them with an engaging and relevant online experience through optimized search and enhanced visibility of your brand. Conclusion As discussed above, various benefits of digital marketing can help you transform your business outreach, while engaging your target audience in a better way. If you wonder how to get started with your digital marketing plans, then here is a quick guide for you.
Our digital marketing experts can help you create an inclusive digital marketing strategy and compelling content, to enable your business to relish the benefits of digital marketing through Search Engine Optimization (SEO), Social Media Management, and PPC Management. About the author:
Sam Khan is a digital marketer at Code Creators Inc, a software development company in the USA & Canada which is dealing with SharePoint development, Power BI, mobile app, SharePoint Online, Microsoft Teams, IT services, and more. Connect with him on Facebook, Twitter, and Codecreators.ca.
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