Top 10 Logo Design Fonts A Professional Designer Should Know

by Morris Edwards. Guest Contributor

The logo gives a unique identification to your company globally. A logo can be any flag, mark, symbol, or signature. Every logo symbolizes a unique story behind it.

The logo can make or break the reputation of your company in the market. It leaves a great expression on the clients for the ages. You might have seen the logos of famous brands like BBC, Starbucks, Nike, Michelin, Jaguar, Woodland, Mercedes, and many more. You can quickly identify the brands because of their uniqueness.

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Designing a logo is a challenging task but choosing the right typography is even more complicated. A logo is the graphic representation of the company. Font is a very essential part in designing. It gives the overall identity to your organization. Designing a logo is all dependent on the perception of the company. 

Designers have set some typography rules for utilising font types after reviewing the projects and right drafting. While designing a logo you have numerous options of font. But choosing from them can be confusing.

Here in this article, we are going to review the ten different logo fonts for your professional designers.

Best 10 Logo Design Fonts for a Professional Designer
Let’s get started!!

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Garamond 
Garamond is an old-style serif typeface font. This font was released in 1989. It is named after the Parisian engraver Claude Garamond. This tool is used for body text and also in printing books. Linotype has several versions of Garamond typefaces.

Different fonts vary in design and model. They all form the distinctive representations of French Renaissance style. The fonts can be easily recognized by their elegance and readability.

The different types of fonts such as:

• Stempel Garamond
• Monotype Garamond
• Garamond Antiqua
• Garamond Classico
• Adobe Garamond
• Garamond premier
• ITC Garamond and some more.

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You can pick the type according to your logo design.

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Helvetica 
This is a sans-serif typeface. It was developed in 1957 by the swiss typeface Max Meidinger. He took the ideas from Eduard Hoffman. Helvetica is the most famous font style in the 19 century among so many other designs.

Here are some characteristics of Helvetica:

• All x-height letters make it easier to read at distance.
• Tight spacing between letters.
• An oblique rather than italic style, a common feature of almost all grotesque and neo-grotesque typefaces.
• Wide capitals of uniform width, particularly obvious in the wide 'E' and 'F'.
• Square-looking 's'.

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Trajan 
It is a serif typeface designed in 1989. The design of the font is based on the roman square capital. This is a capital typeface as roman don’t use the lower case letters.

Here are the features of the Trajan font:

• Trajan was designed to display the printed text specifically for use in large sizes.
• In the digital world, Twombly's digitisation of Trajan has become very popular, as seen in its widespread presence on movie posters, television shows, and book covers. A bold weight was added to Trajan when it was made digital.

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Bodoni 
It is a serif typeface. For your ideal headlines, logos, decorative text Bodoni is the best option for you. This is designed by Giambattista Bodoni.

Here are the features of the Bodoni:

• This is flat and unbracketed serifs and has a narrow underlying structure. 
• Bodoni has thick and thin strokes in this font and there is a contrast between the two. The font looks aesthetic due to its geometric construction. 

For crowdsourcing, Bodoni is the best for the design work.

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Futura 
Futura is a geometric sans-serif typeface. It is designed by Paul Renner and released in 1927. This was designed in the contribution on the new frankfurt project.

Here are the features of the Futura:

• The font type is a perfect match for designing logos, adding slogans to products, typing books, or creating corporate typefaces.
• Geometric foundation gives a brilliant experience to designers as they can make geometric shapes like square, triangle, or circle.
• The clean and clear design, most of the designers regard it as a font for forwardness and efficiency.
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Bickham Script Pro
Bickham script pro was programmed by Adobe in 1989. Richard Lipton founded in 1970. He was working as a calligrapher. It was created in Cambridge, Massachusetts.

Here are the features of the Bickham script pro:

• This unique and matchless typeface is used for producing visuals or Printables for formal occasions.
• It does the task perfectly well in creatively designing readable text.

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Frutiger 
Frutiger is an entire font family that is created by Adrian Frutiger, he was a famous designer from Switzerland. The font was found in 1976.

Here are the features of the Frutiger:

• This is humanist serif typeface as every character of the font is developed with a focus on clarity and readability.
• It can be in the lowercase. The square dot over the letter i; Very high x-height, increasing its clarity.
• In the uppercase, the Wide A with a very low centre bar, though less obvious in bold weight.
• In the oblique version, the slanted version is an oblique in which the letterforms are slanted, rather than a true italic. 

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Gotham 
The release date of Gotham is 2000. The American type designer Tobias Frere-Jones discovered this font. 

Here are the features of the Gotham:

• They pursued a type design that is clean, modern, and professional.
• Moreover, they have successfully delivered their mastery in the shape of the Gotham font.
• That is why it ruled the industry as a favourite typeface for more than thirteen years.
• The font was included in the book of former President of USA Barack Obama and that he has exclusively used it for posters and flyers in the election held in 2008.
• Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display and a rounded version.

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Caslon 
Caslon font is found by designer William Caslon, who has created several serif typefaces of fonts.
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Here are the features of the Caslon:

• It is available in multiple versions.
• It is specially designed for designing the body content.
• Caslon is used in lots of books, journals, and magazines both online as well as offline.
• Among the different revived versions, the Adobe Caslon and Adobe Caslon Pro have got a considerable amount of fame and limelight.

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Rockwell 
Rockwell is a type of monotype which was released in 1934. The font is known to be easily recognisable if used for small size or display designs.

Here are the features of the Rockwell:

• Being categorised in the slab serif, the mono-weight design feature makes it similar to the horizontal strokes.
• The distinct design of this font is derived from geometric shapes.
• It is used for adding value and charm to the end product.
• Rockwell has a luxurious design that can suffice most of the needs of a designer while keeping the quality intact.

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Wrapping up 
Above we have discussed some of the different fonts for the designers. Logo designers can quickly pick from the distinct design to meet the business needs. These are the popular ones. Now it’s up to you to choose the best one for your logo design.

Positively this article will give the best knowledge.

Your suggestions and queries are welcome. Feel free to ask in the comment section below.

Thank you for reading.

About the author:

Morris Edwards is a web developer & marketing strategist who works with Awebstar, a logo designing company in Singapore. Apart from this, he loves to write blogs on web design, SEO & internet marketing. Follow him on Facebook to get his new articles and updates instantly.

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