Tips for Growing Your Audience on Social Media

by Margie Heaneythe
GUEST CONTRIBUTOR
Digital Marketing

Social media is an easy and amazing way to bring new people onto your brand and grow your following, but you have to work at it. Learn what people want and about trends - find out what works best for your customers and produce content that fits within those expectations and give them something they'll love! Build a quality following by connecting with those who share your interests and desires. With time and effort you will grow a loyal following of potential consumers - use your knowledge to create content which resonates with them. Here are some tricks of the trade when it comes to growing your social media fanbase.

Tips for Growing Your Audience on Social Media

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Social media can be a fun gateway to getting a brand-new audience. You learn to cater to the trends and find how they can help your brand. Build a quality following by tapping into your target demographic. Here are some tips for growing your social media audience. 

Analyze Social Media Networks 
You might be doing a project at a coworking space to help you understand social media networks. When you analyze different platforms, measure the strengths and weaknesses. You might do better on Twitter with short messages with impactful hashtags.

Also, Instagram (IG) would work best with video content and images to help you draw in traffic. IG could give you better opportunities to talk to a more engaging audience.  Know where you'd get the most interaction and sales on the ideal social channel. 

Know Your Goals 
Know what you want to do with a specific social media page. Do you want to write content that gets to an older demographic, such as Twitter? Maybe you have items that a youthful audience enjoys. 

Carve out your plans to help you decide what would be the best strategy to help you get ahead. You might cater to a creative audience, so IG would be the best platform to grow your brand. You can utilize nice visuals to keep things interesting. 

Start experimenting with various channels to help you see how your posts perform. If you see consistent comments, shares, and likes on your post, stay with the network that gives you the best feedback. It can help you find out what they enjoy and how to move forward with your social media campaigns. 

Research Your Target Audience 
Do you find that an early millennial audience likes your content? Maybe college kids enjoy reposting what you offer and create their reels using a saying or original music. You must analyze the age range, the country, and the gender to help you decide how to roll out your future content. 

You can have more consistency when you know what your audience desires. You can gain better market insight to strategize a better approach to presenting your products. Tailor your stuff to the people who enjoy your content. 

Make Things More Interactive 
Keep your audience engaged with everything you do. Get on a schedule to help you stay organized throughout the week to satisfy your audience. 

Additionally, you want to mix up your content. You can start the week with informational posts and hashtags. Later, you can create a behind-the-scenes look into a product you develop. 

Give your audience a balance between informative and entertaining posts to keep them guessing. You don't want to bore your target demographic because they'll look elsewhere for that void. 

Do a random IG live and answer their questions. You might even do a live contest for your most loyal following. You can raffle off an incredible prize to show that you care about your followers. 

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Develop your social media audience to help you create a sound business. 

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