TikTok Analytics: The Ultimate Guide To Measure Your Profile Growth

by Alison Williams  |  Guest Contributor  | DIGITAL MARKETING

Track analytics to optimize your strategies until you succeed on TikTok.

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Are you wondering how to develop your marketing growth online? 

TikTok is an excellent platform for promoting your brand to a huge audience and establishing your brand to loyal customers. 

If you are trying to develop your marketing strategy on TikTok, you should track analytics to optimize your strategies until you succeed on TikTok. 

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TikTok gives endless opportunities for brands to expand your business growth. Analytics is one part of your marketing success to take over your competitors and uplift your TikTok account to the next level. 

Before we enter into the main topic, if you are relatively new to TikTok and want to know more about this amazing platform? Continue to read this article to get interesting facts and valuable information about TikTok. 

What is TikTok? 
TikTok is a new video sharing platform that attracts people by creating short form videos and gaining amazing results. It allows you to create 15 to 60-second videos with effective sounds to entertain the TikTok audience and receive people to your profile page. 

What is TikTok Analytics? 
TikTok recently launched its pro account option, which is similar to Instagram creator's account. The TikTok pro account allows users to access the overview of how your account is performing and how many times your TikTok profile was viewed over the last 7 to 28 days. 

The main difference between the TikTok pro account and the normal account is analytics. If you want to understand your content's performance, you can switch your TikTok account to pro. 

How To Set Up A TikTok Pro Account? 

• Open to your TikTok personal account
• Go to the TikTok profile page by tapping the Me icon.
• Click the three horizontal dots at the top right corner of your profile page. 
• Choose privacy and settings options. 
• Click the manage my account option. 
• Tap switch to a pro account. 
• Select your account type either as a creator or business. 
• Choose a category that describes your content or brand. 
• Select your gender

After completing these processes, your TikTok personal account will automatically change into a pro account. 

How To Access TikTok Analytics? 
Once you switch to a TikTok pro account, the next step is to go to your TikTok analytics. You can access it on both mobile phone and desktop. 

For Desktop: 

• Login to TikTok on your computer. 
• Go to your profile page and select view analytics tan directly. 
• You can also download data from your desktop dashboard. 

For Mobile:

• Go to your TikTok profile picture. 
• Tap three dots at the upper right corner. 
• Select setting & privacy tab. 
• Here, you can find the analytics option under the account section. 

If you get the TikTok analytics page, you can find three main categories on the analytics dashboard. They are:

1. Profile overview
2. Content insights
3. Followers insights 

#1. Profile Overview
A TikTok overview tab will give you the overall performance of your TikTok profile. Here, you will be able to track your video views, profile views, and followers count in the last 7 to 24 days. 

Video Views : 
Video views are the first metrics on the TikTok profile overview tab. The video views metrics are important to see what type of video gets a high number of views in a particular period. Basically, video views decide your brand impression and audience interests. 

Pro Tip: If you're trying to increase your views count on TikTok, you need to post unique and engaging contents that attract your audience's attention. 

Profile Views : 
It shows you how many times your profile was viewed over the past 7 to 28 days. You can also understand which one of your content drives the most viewers to your TikTok profile. 

Pro Tip: Hashtags help to reach your content to wider people, so you can use trending hashtags in your videos. It will also display your content on TikTok for your page. Thus, people can quickly identify your content and watch your TikTok profile to see further videos if they are attracted. 

Followers Count: 
The last section on the overview tab is followers count, and it will give you the total number of users that followed you in the past 7 to 28 days. So, you can easily see the total number of followers and the new followers you've gained. 

Pro Tip: If you want to increase your followers count on TikTok, you can post content at the best of TikTok when more users are active. 

#2. Content Insights
TikTok content analytics section offers in-depth results into the overall performance of your videos. It will help you to know which video more engages your followers, which content goes viral on TikTok, and more. 

• Video Posts - At the top of the page, you can see the total number of views your videos have gained in the last 7 days. 
• Trending Videos - You can see which of your videos has trended on the TikTok For You page. It will also display the total number of views the trending videos gained. 

Content Analytics For Individual Posts
If you want to get the in depth analytics of each of your posts, you can simply click the video thumbnail to get the detailed information of your videos. It includes, 

• Total like count - You can see how many likes your posts have received. 
• Total comments - how many comments a video has gained. 
• Total shares - It shows the total number of times your content has been shared from one person to another person.
• Total video views - The total number of times your posts have been viewed on TikTok. 
• Audience territories - if you target a specific location audience, you can track this section to know if you reached them. 
• Average watch time - it shows the average amount of time people watched your videos. It will help you to determine well-established content that most people engage in. 

Pro Tip: Are you wondering how to increase likes on TikTok? TikTok provides endless opportunities to make your content more engaging and attractive. Duet is one of the best features to interact with other TikTok creators quickly. 

#3. Followers Insights
Last but not least, the follower's tab will help you to understand your follower's demographics. It will give you an idea of which kind of content you need to create to enhance your followers count. 

But if you want to access the follower's tab, you need to reach 100 followers on TikTok. Here is the valuable metrics you can access in the follower's tab: 

• Gender - It displays the total number of followers you've gained by gender. 
• Followers activity - this tab shows you when your followers are most active on TikTok. It can help to track when your follower's activity is constantly high on a time and day basis. So, you can post your future content based on that time slot. 
• Top territories - It shows where your followers come from and is ranked by country. Only the top 5 countries are listed in this section. 

Pro Tip: Hashtag challenges are an excellent way to encourage your audience to create and recreate videos of themselves and post content with specific hashtags. It is also the best opportunity for brands to promote their product to the exact audience and receive more people to your TikTok profile. 

Conclusion
TikTok is absolutely an amazing source to promote your brand and uplift your marketing growth!

TikTok pro account is a great feature to understand your profile's performance and improve your marketing strategy. 

You can track all of these metrics to become a famous person on TikTok, establish your brand presence and increase social proof!

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About the author:

Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!

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