DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

This Diamond Company Sends Samples – What’s Your Hook?

1/24/2016

0 Comments

 

by Kim Niemi

So you’re a widget maker. Yours is the best widget that has ever been made. You sell that widget online through a very accessible website.

That should be enough to make your business a success, shouldn’t it?
Unfortunately, in today’s hyper-competitive climate, having a great product that you sell through traditional means won’t take you very far. For your business to succeed online you need to bring everything up a notch: customer service, product offerings, pricing models and the speed at which you pivot and change everything up. It all needs to be MORE.
​

Defining “more” for today’s consumers

A word that should be in your vocabulary is freemium, A freemium (“free” and “premium”) is when you provide your service for free, possibly – or possibly not – supported by ads, to build up a strong customer base through word of mouth etc., and then offer premium enhanced-value services for a price. Think Dropbox. This model has been shown to significantly increase revenue and customer loyalty. People will pay to get something for free.
Great customer service is also important, something lots of companies lose sight of, especially online – but that’s a mistake! If your customer service is subpar, it doesn’t matter how great your product is. And nowadays when you drop the ball – whether online or in-store – your customers are apt to take to the digital realm to complain publicly on social media. That kind of bad publicity can hurt you for years to come.

It only takes five basic skills to provide great customer service:
​
  1. Empathy – in order for you to make your customers happy you need to understand what happiness means to them and fulfill that need.
  2. Positivity – this is all about language. Simple things like omitting words like “but” and “actually” from your communication and working to frame your sentences with a positive sentiment up front will do wonders.
  3. Patience – refusing, in the face of all provocation, to lose your cool.
  4. Clear Communication – leaving customers feeling satisfied from your first interaction will also improve your bottom line, since you won’t have to waste time on repeated interactions trying to clarify things.
  5. Ongoing Improvement – how well are you providing customer support? You need to know. Metrics will give you the information you need to take any necessary steps to ensure that your customer service continues to improve.

A Shining Example

 Shining Diamonds, an online jeweler, offers samples to help its customers buy the perfect diamond ring. Selling jewelry online is a difficult undertaking; people want to see what that quite expensive ring actually looks like on their hand, and an image on the screen is just not going to sell the diamond the way that actually being able to see how the highlights in the stone pick up the sparkle in her eye does. So Shining Diamonds allows customers to order samples to try on at home, to see how the ring feels on their hand, and compare up to three loose stones to find just the right fit carat-wise too. Customers are able to have the real-store experience of trying on the jewelry without having to leave their homes.

By finding a way of replicating the brick and mortar buying experience in the online environment Shining Diamonds offers a service that makes them stand out from other online jewelry retailers. Customers are made to feel that the company is committed to providing outstanding customer satisfaction, to helping them find the perfect diamond ring.

That’s one example, but it’s clear: it takes something special for businesses to stand out nowadays. So make sure your business isn’t stopping at merely meeting expectations. Kick it up a notch, wow your customers, and you’ll be in business for years to come.

So what does your business do to kick it up a notch? How do you offer your customers MORE from their online shopping experience?

Originally appeared on Commpro

IMAGE CREDIT: FRANKIELEON
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About