DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

The Trick to Ending Bad Lawyer Jokes

3/15/2016

0 Comments

 
by Kim Niemi

It's hard to say if lawyers are the last profession to embrace technology to grow their business — but they definitely aren't rushing to join the digital age either. Which is unfortunate — because they, and their clients, could gain a lot if they did.

Here are just a few things we wish more lawyers were doing:

Blogging Regularly

Only 26 percent of the legal professionals who responded to the American Bar Association’s 2015 tech law survey reported that they or their law firms had blogs. The number is actually a smidge higher than was reported in 2014 (24 percent), but still a paltry figure considering the power of blogging in establishing oneself as a thought leader.

But there's an even greater good to be had here. Lawyers can seem intimidating to the average person. Blogging is an opportunity for lawyers to talk about what they do in a way that makes them more accessible to the people that need them (and — bonus! — it might even put an end to bad lawyer jokes).

Accessibility of content might be part of the problem for lawyers who ARE writing, but not getting engagement — giving those on the fence the impression that blogging isn't worth it.

In a piece for Bloomberg BNA, legal communications consultant Lee Feldman writes, “While law firms create large amounts of content, most of it isn’t very effective and is largely ignored by clients and prospects. By whatever metric you choose to measure — opens, clicks, time spent, click-to-request, etc. — law firm content is not engaging its targets.”

Feldman cites relevance as the key issue behind law blogs — much of the material simply isn't relevant to prospective clients.

If lawyers changed their approach to come at blogging from a more relatable, human perspective, people would surely read. At least they would with blogs marketed well. 

To that end, lawyers need to dive into yet another area they've been resisting.

Interacting on Social Media

The reasons every other industry uses social media apply to the legal profession as well: It's a great way to promote content (like that new blog) and amplify their presence on the web.

But it's understandable why lawyers of all people would be a bit cautious here. There have been enough cases of social misconduct — and its fallout — for anyone to be leery. Lawyers know best of all that sometimes the consequences of one's actions create a legal mess.

That's just one more reason we need their voices in the social realm. Who better to lead the charge with cautionary tales of social gone wrong? The law hasn't caught up to much of digital technology, and that's something lawyers should be talking about to anyone who'll listen, frankly.


This post originally appeared on CMSWire.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About