The Top Do’s and Don’ts of SEO for a Better Ranking in 2019

by ​Sujain Thomas, Guest Contributor

SEO was a very vague and more of an intuitive specialty initially, but later the digital marketing experts have formed it to a more specific and practical application. However, the fact is that SEO techniques keep on changing not just based on the changes in Google search engine algorithms, but also with the shift in technology and market demand. We had witnessed a lot of changes in SEO strategies back in 2018, and the top do's and don'ts of SEO for 2019 is now getting unveiled.

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All the businesses and marketers are now competing to utilize the best SEO methodologies in order to get on to the great side of Google. However, a major portion of the intuitive SEO decisions taken by business marketers are still not the best decisions. In this article, we are trying to discuss a few tips by the experts for SEO success in 2019. Even though the SEO approaches may change for each industry and different goods and services, we are trying to discuss some generically applicable SEO specifications here as the do's and don'ts of SEO for this year.

The Top Do’s of SEO 2019

Targeting on the long-tail keywords as larger phrases
The latest research done by Moz.com has pointed out the fact that the long-tail keywords are now covering about 70% of the search queries on Google. It is also noted that about 90% of the key phrases used have more than three words in the combination. This reiterates the fact that long-tail keywords may bring in a greater activity to your website compared to the basic shorter catchphrases of the olden times.

Long key phrases are found to be more instructive, specific, interrogative, and also imaginative. You can apply infographics, pictures, and video materials also for it. Long-frame content will also draw the attention of more users who will share the content on their networking accounts. Long-frame content will also cause marketers to focus on long-tail keywords. This need stands as the most important among the SEO procedures you ought to accomplish.

Evaluate the keywords metrics before you curate content
It is very important to gauge the measurements of catchphrases you plan for the website. There are some fundamental measurements you should consider to see if the keywords are an apt match to your website. These measurements are:

• Search Volume
• The keyword difficulty
• Search volume
• Rate of return
• Click-through rate

Process smart linking
There are chances that you may fall into a big trap with your linking pattern, if not taken care of it well. The top SEO tip for 2019 is to center yourself around legitimate and reliable web assets only. Such assets will have a high perception and domain rating. So, only a connection to such a high-value site will bring you any benefit you actually long for. Random link building will not work the same way anymore.

Make static URLs
The general quality and search engine friendliness of a site will rely largely on the URLs of each page. You may find tons of inputs about preparing the best URLs for SEO value, and the major discussion is between Static and Dynamic URLs. The primary suggestion to get things right is to audit the definitions of each of such suggestions based on your business needs to choose the types of URLs for pages.

As per expert opinion, static URLs keep the substance of the page unaltered as the changes won't be hard-coded onto HTML. Dynamic URL is something which is a consequence of the pursuit of the website page, which is decided by what the database runs on the content.

Here are some further considerations as suggested by best SEO company Los Angeles to choose Static URL:

• Quality and pertinence
• Better SERP navigate rates
• Could be acclimated to a particular stay message which will enable a page to rank higher on getting connected to the URL design
• Web search tools can handle static URLs more effectively than dynamic.

For dynamic URLs, there are:

• Lesser navigate rates
• Lower keyword pertinence
• Difficult to recollect a particular URL

 
Optimize image size
Pictures need to be given careful consideration in 2019 SEO, and the primary need for images on your website is to be of high clarity and as little as possible in size. The loading speed can be a significant ranking factor for the search engine. In case, if your guests see that your website loads slower due to the size of the images, he or she may simply abandon your site instantly and move on. Here are some image usage essentials for SEO.

• It is important to help the web crawlers to read your picture So, always disregard the “DSC00xx.jpg” type document names for images. Give expressive names relevant to the context of the images.  
• Pictures work perfectly in terms of making connections. To make it effective, always your relevant watchwords. Make a brilliant strategy to distribute visitor posts on various sites and add a connection back to your pages from those pictures.  
• The alt tag is another standout to be considered as essential. It will enlighten the web crawlers to understand the subject of the images.  
• Size of the image also should be considered as an important SEO element as people don't want to sit for more three seconds for your image to load.

The top don’ts of SEO 2019

Simply build backlinks
You may have heard that it is a key SEO strategy to build backlinks to your content, but it is not fully so in 2019. As we have seen in one of the points above, always try to link to the relative sites and not aimlessly. Keep the following facts in mind.

• Quality over quantity – Always try to get backlinks from authoritative sites with a minimum domain authority of 30+.
• Don't try to get an excessive amount of connections in a short period.
• Do agree to simple connections as registries and social bookmarking etc. The harder you win a connection, for the most part, it may be of best quality.  

Purchase links
When you connect to any site of authority or get backlinks from trustworthy sites with the assistance of a genuine posting, then Google won't penalize you for that But, if you are trying to purchase connects in bulk from the low-end SEO experts, then you may put yourself in a bad position in the eyes of Google. So...

• Stay away from the link sellers.
• Don’t go for the interface cultivate-type sites.
• Only the hard ways to get quality joins are the best.

Use the same anchor texts for keyword phrases
At the beginning of SEO, a while back, the experts used may flawed strategies to manipulate the Google positions. They were focusing on activities like bettering the catchphrase thickness etc. However, catchphrase stuffing is an adverse SEO practice and now and those sites which have a significant rundown of keywords are not considered to be irrelevant. There are many sites still trying to utilize the method of catchphrase stuffing due to ignorance, but all those may have to suffer.

Just focus on content
There is no questioning about the fact that content is the king when it comes to SEO. However, it is not just the content that matters in 2019. You need to focus on all aspects of a website which is relevant in terms of user experience in order to get a better position on SERPs. Always attempt a unique touch of imagination. When it comes to content also, it is not simply texting anymore, but one needs to focus more on infographics and custom-made video content to share information with the users.

Simply use the same topic
Copying the trending titles and then preparing tweaked content is a common practice in SEO blogging, but that also may create an adverse impact in 2019. Similar titles and similar substance in your website could also be easily identified by the Google algorithms and won’t be given any good value.

Also, while you use similar content to make different pages of your website, it will make it difficult for the search tools also to perceive the assorted substances or your site. People may mostly use long-tail keywords in the coming times. So, one should rather focus on putting a variety of expert content on web pages and blogs rather than simply following the trend and tweaking other's content. The AI tools of Google SEO may make things difficult for SEO in terms of content genuineness in the future.

Overall, the do's and don'ts to follow in 2019 may significantly change when compared to the regular practices of the previous years. With more expected changes in Google algorithms and the market shift in terms of mobile search, long phrase search, local search, and voice search, etc., the digital marketers may expect a very tough time to grab SEO success in 2019. Apart from the above do's and don'ts SEO specialists need to upgrade their knowledge and come up with new innovative strategies from time to time as the priorities in search engine optimization change.
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Author Bio: 

​Sujain Thomas is a data expert. She has been working with complex database architecture and big data analytics for almost eight years now. She has been helping many leading corporations optimize their customer service and product introductions as per big data analysis and predictive analysis.

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