Here through the length of this blog post we are going to explain some of the most effective tips to boost social media engagement and traction.
First Set Your Objectives and Goals Precisely
For a comprehensive and highly effective social media strategy the first principle is to set your goals and accordingly create milestones. Start with a solid plan and clearly laid out objectives and milestones spaced across the entire social media presence of your app.
Only when you have clear goals in place, you can measure and evaluate your social media success in clear terms. For example, if you have a goal of having a certain number of page followers in the beginning that should be followed by a precise conversion to app downloads.
Now by having this goal, you can measure your success with the number of downloads you achieved within a time frame. A goal must be set with a specific time limit and a specific volume.
Here are some useful aspects of setting up clear goals for your app marketing.
Know Your Audience
Having a clear idea about your app user audience is imperative to the success of your marketing campaign. If you want to achieve consistent user engagement and leave no scope of reaching out to the people who are likely to find your app helpful for their practical purposes in life, you need to carry out extensive audience research and know their habits, behaviors, preferences, pain points and demographics.
Question is, how can a marketer really know and understand the audience better? Well here we mention some of the effective means.
Create Engaging Social Media Content
As we all know social media contents are very important to drive engagement and traction for mobile apps and so you need to be extra cautious and crafty in creating content for social platforms. This also requires approaching every social media platform as per its key strength and potential.
Here we explain the key audience groups and types of effective content for each social media platform.
As there are too many social media channels out there and your resources are limited, you need to choose a few channels that are most likely to play a good role in reaching your target audience. Let us provide some useful tips for creating engaging social media content.
Make Use of Influencer Marketing
Most studies indicate that influencers really play a great role in positively influencing social media marketing strategy. As per a recent study, around 95% of marketers believe that influencer marketing is highly effective as part of their marketing strategy. Many of the world’s leading brands including Nike, Rolex, Adidas and too many others pursue influencer marketing to reach out to their audience.
Traditional ads are detested by most users as they use an overly professional and biased approach. Instead users are more likely to fall prey to the conversational tone and engaging content that doesn’t just look and feel as marketing content. So, if their role model icon or someone having expertise in the niche prescribes a product, it is more likely to gain more appreciation.
This is why influencer marketing is more effective for social media marketing strategy than other types of marketing content including sponsored content or social media ads.
The above-mentioned tricks and tips have already proven to be effective for the social media strategy of too many brands including the major and world-renowned ones and local businesses. On top of these tips, you always need to keep a focus on constant engagement and creative excellence.