The Most Useful Guide to Landing Page Optimization

​by Meshur Ahir, Guest Contributor

In the current scenario, your critical efforts are devoted to developing an original blog site or running affiliate marketing campaigns. However, the one universal theme across both approaches is that you require focusing on your landing page optimization. 
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What is the purpose of Landing Pages?
Affiliate marketers utilize landing pages like a “pre-sell” website page. This approach enables them to make available their sales or business offer to a direct audience. This approach will be in use before sending the generated traffic to the final offerings.  Professionals also use the landing page for lead generation.

To optimize landing pages for affiliate marketing objectives the required aim is to get the user to take action. And in this way respond to the sales offer you are attempting to market.

In this blog post, we will discuss the benefits of landing pages on your site. 

Have a better conversion rate
According to marketing surveys, by utilizing a landing page for email campaigns can increase the conversion rates by 45 percent to 50 percent. This outcome is because the targeted visitors have a small number of choices to pick from. Researched says that when multiple options are applied, people get confused for opting anything. However, when connected with limited choices, the opportunities of them making a selection are comparatively on the higher side.

Direct visitors to commence a free trial, or make a purchase
Small and medium-sized businesses usually create a landing page that takes visitors straight to their service or product. Every piece of content or call to actions on the page directs a visitor to commence a free trial, or make an acquisition. This approach is common even for the menu items which links that direct visitors to a page with only these two conversion choices.

Generate a sense of urgency for swift conversions
When there is a never-ending amount of time to fulfill an activity, it is not used right away. The same applies to the site’s conversion rate and when used quick call to actions for your targeted audience. So, with an optimized landing page, the result of conversions increases considerably.

Some of the most excellent methods for building urgency are by encompassing a clock with a continuous countdown. Defining a period or having a final date for the offer or having triggered the Call to Action words such as “Limited Offer” also helps.

Remove navigations and diversions
Navigation features like ‘recent articles' works better for a web portal or a blog. However, they can be an utter destroyer for your landing page approach. To boost the focus and conversions, you must get rid of all diversions from your landing page.

Ahead in this blog post, we will explore where you need to advance optimizations on your campaigns. Along with that, we will discuss more on landing page design and conversion.

Less text is better
Offering your targeted audience all the details and information is a good option. However, it can overwhelm at the equivalent time. Instead of providing your audience with endless content, bond them with the “less is better” approach. So, they can quickly move on to the CTA.

Precise images to convey the correct message
It is vital to making sure that the photos you are utilizing on your targeted landing page are providing the right communication. The high-quality pictures should even relate to your call to action. So, these pictures keep your targeted users occupied and engaged.

Bullet points draw attention to features
Bullet points are one of the most excellent ways to attract attention. They can easily highlight the features or advantages of a service or a product. They take less space, and the content associated with them is quite easy to read. Keeping bullets in near to your call to action areas increases the user engagement.

Using the right set of colors 
When you design a landing page, do not utilize specific colors just for the reason that they look good. Instead, you can apply colors that trigger the emotions of your users.

For instance, Pink color is used to market female-related products.

Concluding with some bonus tips
We recommend that you understand the importance of landing page. And try all of the optimization suggestions mentioned above. However, we also propose you to perform split testing to know what is working and what not. By monitoring and tracking your marketing campaign progress, you can get more out of your landing pages. Further, you can identify where and why your audiences are clicking on the landing page. These insights can enhance conversions by split testing content, placements, call to actions, and correct set of colors. 

By boosting the conversion rate on the landing pages, you can increase your overall revenue. These opportunities further bring in additional profits through your marketing campaigns.

Author Bio:

Meshur Ahir is a Digital Marketing Strategist at Pixlogix Infotech Pvt. Ltd. He is curious about everything content and marketing. He loves to keep it short, simple, and meaningful. If you need to Build your Website you can contact them on Facebook, LinkedIn and Twitter.

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