The Effect That Personalized Experience Has On Consumers

via Subscriptionly

The 1990’s was the time when commercialization of the internet occurred. The impact of this event on everyday life was immense. The ability to purchase products and services from the comfort of the home was just one of the many advantages that it brought to us.

This is how ecommerce was created as more and more companies started selling their products online. ​

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eCommerce is used on a daily basis and living without it seems just complicated.

Today, ecommerce is an integral part of every company’s revenue. According to the research conducted by Subscriptionly, by the end of 2018, this industry should be worth a mesmerizing $2.8 billion.

This article is going to help you to better understand why providing a unique experience to the customers is one of the most significant ecommerce trends.

Furthermore, 43% of consumers prefer companies which personalize their experience.

This trend means so much to customers that 41% of them switched companies because of poor personalization.

A sort of customized experience also affects the amount of money that consumers spend on buying products or services. Recent studies show that almost a half (48% to be exact) of them are likely to spend more money when their experience is tailored to their needs.

Look at the following case studies that reveal how important this factor is to the customers.

1. According to Gartner, those who successfully handle personalization in ecommerce can expect a 15% profit boost in the following two years.
2. After delivering weather-sensitive information to its customers, very.co.uk managed to increase revenue by £5 million.
3. At Home in the Country showcased product recommendations below the product which ultimately resulted in increased revenue by %13.

The infographic below contains many stats and case studies about ecommerce. Scroll down and take a look at it to see the rest of the trends which will help shape the future of this industry. ​

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