What are the chances of all your followers being online at the same time? Pretty low — and they get lower with each new follower. With Facebook, LinkedIn and Google+, this isn’t really a big deal. Your content will still be waiting when your audience gets online.
But on Twitter, it’s perfectly reasonable to repost your stuff. People only see what’s in their stream when they’re online. Sure, they might scroll back 50 tweets, but any more than that and it’s too much work. You don’t want to make people work for your content unless it’s gated (and that “work” should only be typing their email address).
Need more convincing? Reposting your content allows you to reach more time zones, reach more followers, and ensure your content isn’t going to waste. Nobody will read your content if you don't let them know it's there.
So, without further ado, here’s how to repost the right way:
Have any tips for reposting topical or evergreen content? How often do YOU re-share your stuff? Tell us about your experiences in the comments!