Social Video Marketing Tips for Small Business

What role does a video play on social media? How can it create a strong and positive impact in promoting small businesses? Over 98% users in the social media say they prefer watching videos about a service or a product. It gives them a clearer picture and understanding of the product. Most of us are aware that a small business needs a lot of promotions to make a significant impact amongst big giants. The social video, being the most powerful source and the future of the social media marketing can definitely drive maximum impressions without incurring extreme costs.

Video Marketing Tips for Small Business

​With the social media video trend catching up and being one of the most proven methods of marketing, it will be quite interesting to know about the best social video marketing tips for small business. Informative and engaging video content draws more attention of users and also acquire maximum shares.

Product demonstration videos, customer testimonial videos or the explainer tutorial videos for a product or a brand are the best ways to create awareness amongst consumers and to connect with the youth and build your own community of followers on social media platforms like Facebook, YouTube, Snapchat, Twitter, Instagram, etc.

A survey reveals that an explainer video on the homepage of your website has the power to increase 80% conversion rate of the small businesses. When you are a start-up, hardly anyone knows you or your product. You need to create your own space in the mind and heart of your consumers. Social videos pave the path for you to directly address your customers through your website, build their trust, and come out as the winner.

Every company tries to distribute their social video content as much as possible in order to increase sales. So, small businesses are no different. Let’s go through the infographic below made by Filmora team for your company’s success.