DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

Social Media Security: The Current Tips to Mitigate Risks

7/22/2019

0 Comments

 
Picture
by Devin Smith, Guest Contributor

Social media monitoring has become difficult to impossible with the influx of users. 

Looking at the amount of information shared online, cybersecurity isn’t keeping up with the pace, which is a threat to social media security as well. Social media has been the key to the world globalization and communication because it opened doors to a whole new world, which is a great deal. Then again, with benefits there comes risks as well because constant connectivity on the internet has paved the way for hackers.







Many say boycotting social media forever, which can be a solution but not the way forward. The most crucial thing is to prepare with a line of defense to protect your social media security. Without wasting time on the internet, let’s discuss the essential tips to mitigate risks. 

Restrict Social Media Access
Its clear users will be busy to secure their privacy externally from the organization, employees of the firm PriceWaterhouseCoopers found that the workforce is likely to cause more damage to cybersecurity incidents than the hackers. For an organization, its better for their employees to reduce social media access on work premises. For a digital marketing agency, social media usage is a must. 

For that it’s better to limit the number of people who access it, only the people who have an interest may access it and then as well limit the usage. Decide which employees will get access to post and then use software like Hootsuite so that only the specific people can access the accounts.

Issue a Social Media Policy
If your organization's prime focus is on social media marketing, then you need to create a social media strategy and make it effective ASAP. The guideline of the policy will outline how your business will be run and how the employees will be safe while doing social media marketing. 

As an example, your social media policy should include: 
  • How to pick and reduce security threats
  • Who your immediate ranking officer is to respond against a social media security threat
  • Which employees are responsible for social media accounts
  • Guidelines concerning copyright
  • Brand and client guidelines that detail the communication on social media accounts
  • Strategy to create sophisticated passwords.

Along with these protocols, the company or individual should consider looking at outsourced online privacy apps that are an added layer of security to your social media accounts. These work as a charm and will strengthen your online presence. 

Use software for Social Posting
Social media posting blunders can be a big concern. A burger shack named “Z-Burger” found themselves in a major outcry where the marketing contractor used an inappropriate photo of a journalist in his Twitter posts. None of the employees knew about the twitter post and was posted because the contractor had the rights for posting. 

The owner of the eatery was disgusted with the tweet and had to delete the post immediately. This would not have happened if there was a scheduling system in place for posting that would ask for approval before publishing the post. Make sure to use such software such as Hootsuite that allows employees to create and draft the posts.  

Hire a Responsible Person to Lead
Placing a key person in a responsible position will be a deal-breaker who will keep an eye on all the social media presence. The person will be well versed with social media policies and will incorporate posting according to the market trends and mitigate risks. This person will be responsible for multiple things, and one of them will be to ensure that social media practices remain safe. 

Another key job description would be to maintain communications with the IT team so that they inform and educate him in case there is a social media security concern. 

Train Staff on Social Media Security Practices
Social media threats can be challenging to control, and at times, the best social media policies do not protect the corporation if they are not followed properly. The procedures may be easy to understand, but implementation can be a difficult task. Training sessions need to be placed which will give the employees a chance to learn and understand the vital fundamental factors of social media security

This social media training can boost employee confidence and morale to counter social media protective so that mishaps can be avoided.

Monitor Your Accounts Regularly
Unattended social accounts can be a target for hackers who can exploit them, considering no one is keeping a check. A social media cell has to be in place, which should divide the accounts among employees. Every employee should look after at least 2-3 accounts so that all posts and accounts are accounted for. Also, a social media manager has to be alert at all times who will create the content plan and calendar and keep a check. 

Follow-ups are extremely useful as anything can pop-up that would need instant focus. Moreover, be on a lookout for imposter accounts and unethical comments that can cause disruption in the team and any negative comments regarding the brand. 

Picture
Author bio:

Devin Smith is a tech-mech by profession, and also passionate into finding variant indulgence of the Tech World. He has studied marketing and now turning his exposure into the experience; when you find him playing soccer, it must be his spare hours.


0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About