SEO-Friendly Hosting | Things To Look for When Choosing One

by Patrick Watt, Guest Contributor

The increased competition for customers online pushes companies into coming up with strategies for better rankings on the web. SEO is one of the major methods as it gives your website a better position to send potential customers on your landing page. All companies want to have the first place in the search engine’s first page, and the best way you can achieve that is by choosing the best SEO hosting company. 

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An SEO-friendly web hosting is a plus in improving the experience you offer to visitors on your website. If you want the best user experience, you have to consider more factors than just disk storage and bandwidth when choosing a web hosting services company. Below are some of the things to look for when selecting an SEO-friendly hosting.

Uptime and Speed
Uptime is the percentage of time that your website is running. More uptime means that the site is accessible to the customer, but it is rare to find a web hosting company that offers 100% uptime. A site in downtime is still available to the users, but the search engine auditor can mark it as inaccessible if they realise it has more down than uptime. A site that has been down for weeks is marked unreliable, and your rankings will drop. The best option is to choose a company with a lower downtime to have more users directed to your site.

Security
Security is a crucial factor to consider for the protection of your customers and yourself, especially during these times when the number of cyberattacks is on the rise. A good web hosting company should take security seriously and invest in the latest encryption technology. A poorly secure site is an easy target for hacking activities that will turn it into a spam page. Google quickly identifies and penalises spam pages as they generate a lot of fake backlinks to the landing site. These hackers can also harm your customers through your page, leading to a bad reputation.

Website Loading Speed
A good website loading speed determines your customer satisfaction rate. The main determinants of the load speeds are server location and the number of sites under their service. Servers close to the customers have a faster site load time that the ones far away. Some of the service providers also overload their servers with a high number of sites leading to slower load speeds. Financially stable companies can also avoid these challenges by getting your private server, but small companies may not afford. The best option is to find a service provider within your country or region.

Location
Search engines will also rank your site depending on its location. For example, if a user is searching from the UK, the search engine will prefer giving the first places for websites in the UK. So it is wise to have your servers in the UK if you are focusing on the UK market. It would be best if you prefer using a VPS hosting from VPS HiSpeed as it allows the use of several servers.

Customer Support
Nothing is more annoying than noticing that your site is down, but you have no one from your web hosting company to help you. Having a hosting service provider with the best support makes it easier to report a problem to them, plus they will also notify you when there is a problem they are trying to fix. The best company should have tech support all day and all night throughout the year.

Parting Words
There are a lot of web hosting service providers out there — each claiming to provide the best service. Users, therefore, have to properly evaluate some features to determine the best provider according to their needs and providers. The list of things to check is vast; with examples such as their location, security and customer service.

Author the author:

Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.

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