by Maricar Morga | Digital Marketing
A lot of company owners and marketers failed in their efforts because they're selling the wrong way. They do not routinely refine their marketing efforts to boost conversions, produce leads, and drive revenue. Lead generation is significant for every company's growth. These days, content marketing is one of the most effective ways to expand your reach and sell effectively.
Apart from traditional promotional campaigns and ad placement, producing content like blogging or social media posts are now some of the primary avenues to have leads. Whatever your business size is or your niche industry is, you can generate leads by creating quality content.
by Mary C. Long | Ghostwriting
I see ads for copywriters all the time — do you? I know my algorithm is set to bubble these ads to the surface, so I expect it. And I’m used to seeing their amazing claims:
Starting with a surprising statistic derived from the report of eMarketer, “90 percent of mobile internet time is spent in using apps,” there is no doubt that the gap between the use of mobile apps and mobile browsers is increasing at a rapid rate. The ease of accessibility and usability of apps makes them a better option than using browsers that may take minutes to load or couldn’t fit the cell phone screen. Such issues drop down the interest of users and lead them to go for next, i.e., apps. You can say that the downsides of a browser bring mobile-based apps to life.
These days businesses bloom online rather than offline. People tend to look for items online as it is a much easier and more convenient way to search, and therefore it is important for your business to have a website. Your website can communicate directly with the consumers about the services you provide and hence making it easier for people to find you.
by Ilan Nass | Digital Marketing
Social media marketing often focuses on Facebook, Instagram, and Twitter, but Pinterest generated more than $1 billion in advertising revenue in 2019 alone. While Pinterest may not be the best channel for every brand, it’s a growing platform with a massive audience, particularly among women ages 25-54.