by Will Viharo
With social media providing free advertising for businesses, and print media disappearing by the day it seems, are press releases – that is, announcements relating to your business sent to the editors of local newspapers, magazines, etc. – even necessary? Isn't a strategic Facebook post or targeted tweet enough? As the old saying goes, any press is good press...
Despite claims to the contrary, print media still exists, and some people are still reading it, though many of these periodicals also publish online versions, or have migrated to cyberspace completely. In either case, they have a built-in audience for you to share. The idea is to make some “news” of your own.
Press releases are still a viable option for those who don't want to restrict news of their business to social platforms (if you cater to an older demographic, for example), or expand their ad budgets with a display ad.
Getting your business or event mentioned in an article or categorical listing by way of a press release is essentially like getting a “free ad” in a popular publication, whatever the format.
Here are some timeless tips for your press release, no matter the nature of your business, or what type of publication you're targeting, whether it's in print, online, or both:
Do you still send out press releases? And do you find them effective?
IMAGE CREDIT: m01229