by Cris Yeager | DIGITAL MEDIA GHOST | GHOSTWRITING
Ghostwriting certainly has its own challenges, but is promoting a ghostwriting service one of them? If so, the difficulty lies in the ‘ghost’ part of the writer. That meaning: The technical writer is a secret. A ghostwriter works behind the scene to craft material for someone else, using their voice and often their information. If the actual author isn’t supposed to be known, how do they convince others to hire them? That’s a great question and we’re going to explore it.
Now, this is going to sound nuts at first - just hear us out. Imagine that you work in a garment factory. For years you have made the most beautiful gowns by using someone else’s designs and bringing them to life. The designers’ name goes on those evening gowns and no one ever knows that it was your skill and talent that created them. You would love to start your own tailoring business from an extra room in your home. How do you start promoting your business if the credit for everything you’ve crafted goes to someone else? You could start by creating some original pieces and displaying them in your one-room workshop or on a website! This way, potential clients - in this case, the clients are high school seniors - can see what’s been created and hire you to make exciting prom gowns for the Spring Formal. It doesn’t exactly sound simple, does it? Let’s explore some of the obstacles ghostwriters face when promoting their services?
How does a ghostwriter find work?
Finding work when your work is a secret is challenging. It’s not impossible though! There are a variety of ways to promote ghostwriting and find clients to keep the workflow intact. For example:
Those are just a few examples. There are numerous ways to build a great strategy to promote ghostwriting services.
Finding the right clients
Of course, a writer can choose to seek clients in their niche only or decide they are up for anything and look for a variety of clients wielding various topics. Determining what a writer would like to be paid, the clients’ deadline and fitting it in with the current schedule are all important factors.
We asked members of the Ghostwriting for Profit Facebook group in a post to ‘explain the obstacles you face when trying to promote your services as a ghostwriter.’
Mary C Long with Digital Media Ghost added a comment to the post.
Promoting services as a ghostwriter doesn’t have to be difficult. Make sure you have a portfolio with your best pieces available, be transparent about pricing and ensure you have a solid idea about the type of clients you’re seeking. Make promoting ghostwriting services less challenging!
About the Ghostwriting for Profit group on Facebook:
Sharing tips, tricks and resources focused on ghostwriting as a profession.
Experienced and aspiring writers are welcome to join, as well as those seeking writers to hire!
Share your bio, books links, projects you're working on, questions, ideas for collaborations - anything ghostwriting related. We have lots of folks here searching for writers, so be sure to work on your pitch - and (first tip) have a portfolio with work examples handy for those seeking to hire you!
Join Ghostwriting for Profit today!