Many businesses choose service sites like Constant Contact and MailChimp to easily compose email newsletters that look professionally designed, mainly for the purpose of proactively informing their customer base about the latest deals, events, etc. As a bonus feature, you can actually monitor not only the percentage of subscribers actually browsing your newsletters, but which internal links they are inspired to explore.
The trick is getting your readers to not only open the newsletter, but actually review and respond to the content, because the ratio of click-throughs hardly ever reaches more than a third of total subscribers, more often only a fifth.
If you have five thousand subscribers, on average only a thousand of them may actually open any given newsletter, and internal click-through rates (following links embedded in content which take the reader to your website or a cross-promotional site) vary from there. But still, that's a thousand pairs of eyes on your product, so make it count.
Here are a few basic tips for keeping subscribers not only on your list, but actually interested in what you have to say:
So are you emailing newsletters for your business? If not, why not? If so, why so? And is it even worth the effort?
IMAGE CREDIT: YANDLE