DIGITAL MEDIA GHOST
  • Publication
    • Editorial Calendar
    • Subscribe!
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy >
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations >
      • Social Sabotage & Online Privacy >
        • Social Media Policy Template
  • About

New Technology That's Changing SEO for the Better

1/29/2019

Comments

 
Picture
by  Devin Morrissey, Guest Contributor

The basic principles of SEO have not changed and are not likely to. You still need to create great content for your site. You need to perform an SEO audit, understanding index listing and technical SEO including title tags, meta data, keywords, and the use of H1 and H2 tags. You also need to do some kind of link building, and your content needs to be good enough to earn organic links too.






So what has changed with SEO? There have been Google updates that change the way the search engine looks at your website.

These same updates have rendered some “black hat” and “gray hat” SEO techniques you may have used in the past obsolete. Is there some new technique that has changed the game entirely?

Not really. You still need SEO services for the same reasons you always have: to determine where your customers are entering the sales funnel and how to move them through that funnel. This is because refining the buying cycle is the key to increasing conversions — and why the ROI on SEO services is so high.

New technology is changing SEO for the better though, because the same techniques can be refined in some very important ways.

Here are a few:

Software Tools
When the idea of SEO began about two decades ago, there was little to help site owners determine how their site was doing except for rankings for certain keywords. Google was a much greater mystery then.

Thanks to several companies like Moz and SEMRush who have reverse engineered much of what Google is doing, and tools like the Google Search Console (once called Webmaster Tools), we have a lot more insight. This software is constantly developing in several ways:
  • Keyword research: Tools like the new Moz Keyword Explorer eases the process of looking for high-volume, low-competition keywords.
  • Analytics: We’ll talk more about this in a moment, but there are better analytics now than ever before, and even Google Analytics has greatly improved.
  • Apps and the internet of things: These tools allow us to not only gather more data, but look at that data and interact with it on the go.

The good news is that these software tools will continue to develop. Google wants to present searchers with the best answers and they also want to make money from paid advertising. They will continue to do all they can to help you target the right customers as long as you are producing great content.

Smarter Analytics
Yes, Google analytics is more powerful than ever before, but that is in part due to big data and all the information customers share online. You can learn a lot from search history and customer behavior, and thanks to all that data targeting is much more precise.

How do you tap into all of this data? Well, beyond Google analytics and your website, there are also social listening tools, proprietary apps, enterprise data you have gathered from your customers, and industry data. This allows you to create better personas for each of your products and services.

This also leads to web personalization, a trend increasing in both popularity and importance. It allows you to make your website work the best it can for each user, shortening their buyer journey, especially if they are a returning customer. Amazon is especially good at this, but even small businesses can use many of the same techniques thanks to options in cloud computing.

While these tools are not specific to SEO, their impact on marketing has a direct impact on your SEO strategy as well.

Marketing Automation
Scheduling email blasts, social media sharing, and other marketing tasks can eat up a bunch of your time. Using marketing automation tools, you can schedule post for the optimal posting time, send targeted emails to specific lists regarding things they are interested in, and even send them coupons and offers based on what content they have interacted with on your website.

This automation also allows you to do research supporting SEO, including A.B testing of titles and posts, landing pages, and keywords to see which content is performing better with which audience.

Like other new technology, this is not really changing SEO at its core, for good SEO strategy will always be what it is, but they are changing how SEO is executed.

Essentially the newest technology changing SEO is helping you perform SEO tasks in an easier way. However, you still have to create great content. An understanding of indexing, keywords and technical SEO has not been replaced by something else. Instead, new tools have made determining the best keywords and strategies easier.

Smarter analytics mean we have more information to work with, so targeting can be more specific. Marketing automation means testing and performing other marketing tasks takes less of our time, and targeting is not only more specific, but timed correctly too. We know Google better and our customers better.

These advances are letting even small businesses tap into the power of SEO, improving growth rates, profit margins, and a better ROI from their websites and blogs.​

Author bio:

Devin prides himself on being a jack of all trades; his career trajectory is more a zigzag than an obvious trend, just the way he likes it. He pops up across the Pacific Northwest, though never in one place for long. You can follow him more reliably on Twitter. ​

Comments
    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN


Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
    • Editorial Calendar
    • Subscribe!
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy >
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations >
      • Social Sabotage & Online Privacy >
        • Social Media Policy Template
  • About