Make Your Content Do Double Duty When Writing to Multiple Audiences

by Lori Jones, Guest Contributor

If you are marketing a particular product and want to reach multiple audiences, then you must come up with strategies that will allow your content to do double duty all to your benefit. In today’s age, time is money, and time wasted can hardly be recovered. 

Another key aspect is saving time for other activities, since day in day out, various activities and tasks come to the fore that demand our attention.

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Therefore, coming up with ways that will allow your content to perform double tasks could help to advance your efforts of reaching a wider audience, as well as creating more time to invest in other tasks as well.

Use Multiple Websites
Posting the same content on multiple websites can be a very effective way of reaching various audiences with the same content. It could be your intention to reach various audiences using the content that you have come up with. If this is the case, then posting that content on several websites can be very useful in ensuring that your content does double duty for you when multiple audiences are involved.

Corporate websites, personal websites, and other websites that you can access could help to form an elaborate network that you can leverage to reach multiple audiences. Since different audiences have different needs, you might want to tweak the content a bit to ensure it fits the multiple audiences you are looking to target.

Working With E-Newsletters
E-newsletters could be a very efficient way of reaching out to various audiences. It is important to note that your audience could be in different lines of work, and therefore, you might have to harmonize content to suit them. 

E-newsletters could play an important role in ensuring that your content does the double duty for you, but it is not that straightforward. In this case of using e-newsletters, you might want to harmonize the content to ensure it is relevant to the various audiences. This way, you can be confident of your content doing a double job for you without investing more than enough time and resources.

Using Direct Mail
Email lists can come in handy in such scenarios. Since the content is already in existence, and that the pending task is its distribution, then using direct mail could be a game-changer. Inherently, direct mail ensures direct delivery of emails to the recipients. 

When you have content and want it to do double tasks for you, then you might want to check out direct mail usage. When using direct mail, you can achieve the goal of reaching multiple audiences without expending further resources and gaining even more results.

Use of Comprehensive WhitePapers
A whitepaper is an authoritative paper or text on a particular subject that extensively covers a subject matter. The primary purpose of a whitepaper is to bring to the fore key aspects and facts about a specific subject and clear any doubts that may be in existence regarding the particular topic. 

In this sense, a whitepaper could help to effectively serve the duty of reaching multiple audiences without making compromises. Since a whitepaper is merely text or content, you can use the content posted in other avenues, and optimize it so that it meets the standards for whitepapers. 

Doing this could ensure that your content does double duty for you. In such scenarios, you have a lot to gain, since it means that you can effectively reach multiple audiences.

In summary, there are various ways that your content can do double duty for you and at the same time, reach multiple audiences. Achieving these objectives could help to advance your overall plans ahead as well as meet your key milestones.

Author bio:

Lori Jones had made a transition from a bit shy office clerk to an empowered and delighted writer. Later she progressed to becoming a writer at Hotessayservice.com. Lori is really a writing fanatic and frantically stays on guard of beauty and meaning inside the written text.

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