DIGITAL MEDIA GHOST
  • Publication
    • Editorial Calendar
    • Subscribe!
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy >
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations >
      • Social Sabotage & Online Privacy >
        • Social Media Policy Template
  • About

Looking Forward: Digital Marketing in 2020

2/12/2020

Comments

 
Picture
by Magnolia Potter, Guest Contributor

With 2019 behind us and a new decade of technological possibilities ahead, many businesses are wondering what the future of digital marketing may bring.

Over the years, the foundational components of a successful marketing campaign have evolved significantly. For many businesses, this evolution has created many new challenges as they work to navigate the modern digital landscape and pave their way to brand success.
​






But with all of the new marketing challenges and advancements that await us in the new year, how can your business stand out from the competition? Here are some essential considerations when exploring digital marketing in 2020.​
Picture
AI and Machine Learning Technology
By far, one of the most impactful changes to digital marketing over the last few years has been the incorporation of artificial intelligence and machine learning technology. In 2020, AI-technology will continue to play a significant role in digital marketing strategies, especially when it comes to the inclusion of predictive analytics that helps marketers extract detailed information from users and their purchasing trends. 

AI has also helped to pave the way for more automation and better efficiencies when interacting with customers through the use of chatbots. Chatbots use natural learning processes and create personalized experiences for their users, leaving long-lasting positive brand messages.

Voice-enabled AI advancements have also disrupted traditional marketing methods, especially when it comes to digital advertising. Voice search now plays a significant part in internet searchability, and brands need to adapt their content to support it. In fact, voice search has become a critical component in improving user experiences across multiple platforms and devices and is now an important factor when it comes to getting ranked in the search engines. This trend has forced marketers to rethink the way that their web content is optimized, especially for mobile users, to improve search engine ranking and overall website traffic. All digital marketing campaigns in 2020 should take into consideration this growing trend and how it can positively or negatively affect user conversions.

Implementing Effective Social Media Processes
While many organizations may focus their attention on newer technologies to improve their digital marketing initiatives in 2020, there are changes organizations can make internally to enhance their social media effectiveness. Businesses need to establish clear procedures for social media management, ensuring their teams are adaptable to change when necessary. These preparations and willingness to change keep marketing departments agile, and capable of reacting quickly to the shifting demands of their audience.

Regardless of the size of your organization, establishing an active social media marketing plan is crucial for success. A solid plan will help you utilize your team to their full potential while minimizing spending on third-party tools and consultants. Establishing and enforcing consistent social media processes will not only improve the effectiveness of your campaigns but will also add to the credibility of your brand. 

The Importance of Thought Leadership
The term "influencer marketing" has become increasingly popular over the years and refers to the use of industry experts to add to the credibility of digital marketing campaigns. In 2020, thought leaders are the driving force of innovation and have the potential to generate significant amounts of interest for the brands they represent. However, becoming a thought leader for an organization is only beneficial if the employee can maintain and covert relationships.

There are a variety of ways organizations can foster better thought leaders throughout their organizations, especially in marketing roles. Prioritizing skills in content creation, business networking, and taking advantage of video streaming social networks will help to establish new thought leaders in an organization and significantly improve their digital marketing efforts. 

Omnichannel Marketing
Another vital element of modern-day brand building is omnichannel marketing. Omnichannel marketing has become increasingly important as more and more companies expand their brand awareness from social media engagement to e-commerce user experiences. But rather than managing these channel experiences separately, omnichannel marketing focuses on creating seamless customer experiences, whether interacting through social media, email marketing, digital advertising, and content marketing.

Omnichannel marketing provides several benefits to businesses when it comes to streamlining processes, improving marketing efficiencies, and even providing visibility to help strengthen their channel security. However, one of the most beneficial aspects of omnichannel marketing is that it directly contributes to positive experiences with your brand. The way people shop for their products has changed considerably over the years. By implementing an omnichannel strategy, businesses can prepare and respond to customer activities regardless of the channels and devices they use to access services and interact with brands. 

Without a doubt, 2020 will be another pivotal year in the world of digital marketing. As new technologies continue to disrupt legacy marketing techniques and challenge perceptions of how to reach a new generation of customers, businesses are wise to follow these trends carefully and adjust their tactics accordingly.

Regardless of what your specific marketing strategy is moving forward, it's important to remember that digital marketing is an inherently dynamic aspect of your brand's development. Marketing teams should continue to be eager to adopt newer, more relevant methods to reach their audience while ensuring they maintain an edge over their competition.

Picture
About the author:

Magnolia Potter is a blogger from the Pacific Northwest. She loves writing on a variety of topics from technology to lifestyle. When she isn’t writing you can find her traveling far and wide or reading a good book.


Comments
    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN


Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
    • Editorial Calendar
    • Subscribe!
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy >
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations >
      • Social Sabotage & Online Privacy >
        • Social Media Policy Template
  • About