Search the site...

DIGITAL MEDIA GHOST
  • Publication
  • Services
    • Ghostwriting
    • Content Marketing
    • Digital Strategy
  • About
  • Publication
  • Services
    • Ghostwriting
    • Content Marketing
    • Digital Strategy
  • About

It's Time to Yap! Yappa Debuts Audio/Video Social Commenting Tool [NEWS RELEASE]

4/8/2019

0 Comments

 
Picture
According to Wikipedia, Godwin's law is an internet adage asserting that "As an online discussion grows longer, the probability of a comparison involving Hitler approaches 1". Yappa aims to change that. It believes that using face to face video commenting removes the hostility that 
comes with keyboard warriors hiding behind text, hopefully paving the way to a more productive online debating environment.





It's Time to Yap! Yappa Debuts First Audio/Video Social Commenting Tool to Encourage Less Toxic Online Interactions

Free new plugin makes it fun and easy for site visitors to use voice or video to record quick comments

MARINA DEL REY, Calif., April 2, 2019 /PRNewswire/ -- Toxic commentary, online bullying and anonymous web trolling may no longer be the plague that discourages web commentary, thanks to Yappa World Inc., a Southern California startup that will debut a free audio and video commenting tool for news & entertainment sites, blogs and all publisher websites this month.
Yappa is a fun and easy new way to communicate that is an alternative to the typical text comments offered at many news sites, sports forums, review sites and customer service platforms. Yappa lets users leave audio only or video comments called "Yaps" that remove the limitations of the traditional text-based approach, which have to rely on emojis to enhance text communication. Now, website visitors can quickly and easily record an audio-only or video clip of their comment to embed into the Yappa plugin on any particular article or blog post.

"Yappa has given YBF an edge over other similar entertainment platforms as we now have the ability to interact in the notorious comments section via video & audio," said Natasha Eubanks, Founder & Editor-in-Chief of TheYBF.com. "Now our readers' comments aren't just written, they come to life. It's a clout lover's dream. I'm not a big Facetime person, but Yappa gives me the ability to partake in conversations in a similar fashion, with solely audio if I choose. This means more engagement at an intimate level with our readers, who have the ability to put faces to name in the YBF community. Add in the longer on-page times for our advertisers and it's a win all around."

"With Yappa, users can now socialize through actually talking," said Yappa CEO and Co-Founder Jennifer Dyer. "Publishers can create their own social media environment and because communication is via an audio/visual feed, it brings more civility to online discourse and allows both publishers and end users to build beautiful communities where debate and comments are non-toxic."

According to Yappa, users can be flagged for alleged profanity, pornography, bullying and hate speech by admins and other users and banned from the site.  Because users can't hide behind an anonymous name or avatar, the solution has had a less than 2% flag rate among early adopters.

"Each community using Yappa establishes their own standards for etiquette, social morale standing, and acceptable language," Dyer said.

Yappa Features and Online Issues Addressed
  • Audio/Video comments adds sentiment, emotional depth, and a clear understanding of what user attempts to convey, which is often lost or misunderstood via text
  • Increases user session times for publishers to retain their audience
  • Creates and fosters a social community for its publishers
  • Yappa takes minimal page space in comparison to the long threads of text within comment plug-ins. It can be integrated as a replacement or enhancement to text commentary.
  • Solves the problem of toxicity and anonymity that creates hostile commentary environments
  • Mobile accessibility. Yappa allows users to post audio/video comments on websites from within their mobile browser without downloading an app.
  • Backend transcription. Yappa transcribes every comment, indexes the key words and allows the organic conversation to be searchable via SEO.

Yappa works on any computer with a webcam and microphone, as well as on mobile devices.

Publishers and Investors Line Up to "Yap"
Publishers love Yappa because it can be easily added to their site so that comments can now be shared via video feeds over multiple social platforms (such as Facebook & Twitter), bringing new traffic to the publisher's website. And, unlike most commenting tools, Yappa has applications across different verticals, such as product reviews, customer service support industries, radio broadcasts and podcasters.

To date Yappa has raised more than $2.5 million from private investors. Early adopters include TheYBF, The London is Blue Podcast, and Alileveine.com.

In addition, Yappa delivers useful backend analytics through its patent-pending publisher dashboard features with the objective of converting audible comments and conversations into real-time valuable data. Through the automatic transcription of every audio/video comment, Yappa can deliver key analytics to publishers (trending words, conversational trends), along with an internal key-word search database.

Prior to Yappa, online publishers struggled to retain their audience and were often forced to communicate via Facebook, Instagram, or Twitter, at the expense of keeping their audience within their own environment. For example, the London is Blue Podcast upon installing Yappa experienced a 55% increase in traffic and session times to its landing page.  The results are interesting because podcasters typically do all of their outreach via social media, and rarely receive traffic to their sites.

"Yappa greatly increases retention, engagement, interactions and brand loyalty for bloggers, web publishers, and all online communities," said Kiaran Sim, Chief Operating Officer for Yappa. "We truly believe that text-based commenting is archaic. Many times comment sections are littered with unproductive toxicity. It's much harder to be rude if you're using your voice."
The Yappa Wordpress plugin is also free and can be installed from https://wordpress.org/plugins/yappa-widget/
About Yappa

Based in Marina Del Rey, California, Yappa's goal is to make online discourse more civilized. Yappa World Inc. provides audio & video commenting tools that promote personal engagement, while deterring spam and trolls to maximize a website's content and audience participation. For more information visit: www.yappaapp.com.

​

Media Contact:
Len Fernandes
Firecracker PR
(888) 317-4687, ext. 702
212027@email4pr.com


SOURCE Yappa

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

      Sign up for the Latest Ghostwriting insight here!

      By clicking on the Submit button below, you consent that your inquiry, including your personal data, will be transferred to Digital Media Ghost.
    Subscribe
    Picture
    EDITORIAL CALENDAR
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS
    Picture
    LET THE WORLD KNOW YOU WRITE
    Picture
    TELL US ABOUT YOUR BUSINESS

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Privacy-concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020