by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING
Right now, LinkedIn is the third-biggest social network in the world, but whether it deserves this coveted position is debatable. With the likes of Google+ and Pinterest nipping at its heels, LinkedIn is at great risk of losing its spot — and here’s why.
Endorsements are meaningless
The “endorse all 4” button is pretty much to blame for this. When you log in, you’re greeted with four friends and the opportunity to endorse them all. Users endorse at random, and many expect the same in return. People you don’t know can endorse you for things you can’t do, so the whole system is pointless.
Not many people know how to use it
We’re talking about the “share an update” box and what to put there in particular, but this also applies to the site in general. When used properly, LinkedIn can be useful. It just takes a little time to learn the ropes.
If you’re not sure how to use LinkedIn to your professional advantage, don’t worry — we’ll be covering this in a couple of weeks! And if you really can't wait, reach out to us and we'll get you on track sooner.