Grab customer attention with infographics!
Leverage the ‘Affiliate Marketing’ Avalanche
Affiliate marketing is undoubtedly one of the most effective sales tools in today’s dynamic marketplace. The industry is expected to touch a whopping $7 billion in revenues in the next 5 years. Company investments in this one-of-a-kind marketing strategy are growing at an average of 27% CAGR worldwide.
However, as consumer experiences are increasingly getting digitalised, one has to utilise new strategies to hook onto customers’ interests.
There are 3 kinds of people involved in Affiliate Marketing – the Affiliate, the Merchant, and the Customer. So, to reach to your customers, one has to make things interesting and unique.
Infographics in Affiliate Marketing Steals the Show
In marketing, making your consumers feel bored is a complete no-no. In no way, you can incorporate monotony in your campaign. “Infographics” is a powerful catch-word for affiliates today as it is another way one can share valuable information in a visual and engaging way.
Business Insider predicts that images and videos will comprise 82% of all internet traffic by the year 2021. While live videos will grow 15 times, internet-based video traffic will increase from 3% to 13% by 2021. So, it is time that you leverage the power of infographics to drive better sales from your affiliate marketing program. When your target audience lands to a blog, they tend to read longer if there is something visually appealing for them. Take advantage of attractive photos or videos to grab customer attention and engage them for positive outcomes and this will also help your overall SEO service efforts.
How to Include Infographics in Affiliate Marketing
An infographic, or information-rich graphic, is an effective to provide a lot of information in a manner that is easy to comprehend for your consumers. Market statistics, data-centric images, competitive analysis and success stories go well as infographics. It has a strong impact on your target audience, inspiring them to take actions.
The below-shown image relates how a consumer reacts when an affiliate marketing program is powered by infographics:
Here are some tips on how to make your infographics more relevant and interesting:
1. Narrate a Story
Infographics are a great way to tell an enticing story about the brand you are promoting. You can make it like a comic strip, using different pictures, data and success stories moving down the line. Illustrate in a manner that a dull blog cannot explain.
2. Enclose Data with Graphics
Numbers appeal more to the readers. Make sure you include data and statistics in your banner, blog, landing page, etc. However, when you present these data in pictorial format, it becomes more eye-catching.
‘Variety is the spice of life.’ And using diverse ways to present your data visually helps consumers understand things in a completely new way. Experiment with pictograms, different types of charts, images and diagrams. The result will be one data-rich infographic that is visually rich and engaging.
3. Emphasise Vital Points with Icons
Reading through boring black & white background may be yawn-inducing for your target audience! Especially when you are providing statistics, your readers may go cross-eyed going through a comprehensive list of data.
Icons are a great way to attract eyeballs, particularly when there are points that you want your audience to pay attention to. You can also icons differently in your infographic – by placing it right beside the key point to highlight the same, pairing the icons with headers to emphasise a new section, replacing bullets with icons, etc.
Here is a nice example of how to incorporate icons in an infographic to highlight the catch points:
4. Choose Colours that Highlight Your Points
If you want your target audience to pay attention, bid adieu to black & white! Rather pick eye-catching colours that will attract them. This is a simple way to keep your infographic appealing, while making the content pop. You can use contrast colours & backgrounds such as presenting light coloured icons & texts on dark backgrounds. This will make the infographic stand out visually.
Understand the mood or type of information you want to convey through the graphics and choose colours that blend well with the mood.
5. Infographic SEO Tweaks
Now that you have created a spectacular infographic for affiliate marketing, let it reach out to your audience. One smart way to do this is to add it to an infographic directory. You can find several such directories online. Pick a reputable one and have your infographic listed with them. Make sure you choose the right category or theme to enlist your graphical presentation.
Another idea is to create authoritative backlinks. Having other reputable websites or blogs to embed your infographic is a great way to build authority and drive more traffic.
6. Optimize for Mobile
Information-packed, complex infographics are wonderful to spice up blogs, banners, reports and more. On the flip side, they are not always viewed best on mobile phones. So, you tend to miss out capturing the fast-growing mobile market, which is the largest today, globally.
The best way is to optimise it for mobile phones, using bigger fonts, charts and icons. The key mantra is to keep it original, simple and attention-grabbing when you are targeting the mobile market. You can search the Internet to find several tips to create a mobile-optimized infographic.
The below infographic uses simple chart and concise text to emphasise the core message for mobile readers:
The Bottom Line
Using infographics in affiliate marketing is a good way to engage your target audience and spike up your sales. Customers are more likely to view and share a visually-appealing & relevant infographic than reading through a simple blog post or hand out. This way you will capture a broader market base and pursue people to invest in your niche.