by Duresa Sadrija | Guest Contributor | DIGITAL MARKETING
The developments in technology with an impact on online business have prompted consumers to conduct in-depth research on any products or services offered online before making the purchase move. Studies show that a staggering 88% of consumers will consider the availability and reliability of product information when considering making purchases. This means that a good business website today should be rich in content and professionalism.
Potential buyers tend to spend considerable time on perfectly designed websites than on plain and contentless sites. Therefore, for the success of your business, you have to consider developing a good and beautifully designed website that attracts more traffic and potential buyers. The following are some good reasons for having such a website for your business.
A Good Website Is the First Impression for Your Business
If you intend to set up an outsourcing company with an online business, the first prerogative would be developing a good website that serves as the first impression for your business. This is mandatory because consumers will consider the professionality of your business and company from the first impression created by the website of your business, which helps them form opinions about your services and products within seconds. Therefore, if you want the buyers to rate your business positively in the first few seconds, you need a website that is user-friendly, appealing, loads faster, and is highly responsive. Without this, consumers are likely to be warded off and led you to the pages of your business competitors.
It Improves Brand Consistency and Trust
The integrity and professionality of your business are judged by people from the quality of your website. You need a website that is both professional, decent, and trendy to promote consumer trust, without which potential buyers end up doubting the credibility of your business, products, and services. Moreover, a beautifully designed website encourages and enhancing brand consistency, which enables consumers to rate your brand as successful and prominent. This rating is brought about by the trendy styles, logos, and colors used in designing your website. Therefore, you need to ensure that anything your consumers relate to your business is reflected in designing your website. Moreover, the styles, outline, and fonts used should be the same for every website page.
A Good Website Design Enhances Usability
Consumers need to access any information they need about your business with less struggle. Statistics on web usability show that 86% of web visitors check for product or service information, 65% look for contact information, while 52% are interested about page of a business website. Therefore, these areas need to be easily accessible in any website design, which increases the time consumers are likely to spend on your website. Otherwise, they will rate your website as not appealing, and head on to your competitor’s sites. To avoid these scenarios, ensure basic and essential information is easily accessible and aesthetically designed to improve your site’s usability and its consumer perception. This may require you to hire a professional web designer and an agency to aid in translation services. In the end, you will be empowered to provide consistent and insightful messaging regarding your products and services, which resonate well with the global market in different languages.
A good website design makes it easy for consumers to navigate in their search for information about your business. This means the number of options your offer your consumers in terms of what to read about should be minimized. As a result, potential buyers will have less struggle and spend less time identifying what they are looking for from the few options, allowing them to quickly decide on the next step or next page. For instance, when designing your product menu, consider merging different but similar options into one major option. This allows visitors to easily navigate your website and find what they want in a few seconds. When the usability of your business website is enhanced in this manner, many visitors are likely to be interested in your company through referrals, which ultimately opens up and broadens your market.
The SEO Strategy Is Fostered
The techniques and components employed in website design have an impact on the publishing capability of your website content. Subsequently, this determines how your website is ranked by leading search engines. Therefore, you need to use web-design techniques and elements that are SEO-friendly to enhance your page’s visibility. If you need help in this, consider hiring a company that specializes in SEO optimization for your website to maximize search engine rankings, improve your presence online, and attract massive organic traffic.
Increases the Loading Speed of Your Website
The loading speed of your website can be increased on different devices, including desktops, smartphones, and tablets if it has been designed well. The pages on your site can load within seconds when it is designed with fluid grids and responsive, high-quality visual media. The faster a website loads, the longer a consumer is likely to stay and browse it. In this regard, studies show that nearly 54% of mobile users leave a website when its pages are taking over three seconds to load. On the other hand, more people are impressed by websites that load faster and are likely to stay and browse for more information on these websites.
Lower Bounce Rates
Bounce rates are the number or percentage of people that visit a certain website but leave or shift to other sites after checking only a single page. If your website is well-designed and loads faster than those of your competitors, many users are likely to stay longer and browse for more information, which reduces the bounce rates. Hence, more visitors will have more interaction with your business through your website pages, which means they are likely to learn more about your services and products and probably make purchases.
You can use the design of your website to virtually direct the eyes of your audience and lead to where you wish them to browse. This leveraging ability is easily achieved if your site is well-designed to drive your traffic to special features, such as calls to action, promotions, and offers. As a result, you are bound to improve your conversion rates by enhancing your visitors' user experience. Another way of improving conversion rates is ensuring your website is designed to be mobile-friendly, such as being able to load faster on smartphones, meaning users can interact with your site while on the go.
Enhances Competitiveness and Customer Satisfaction
You are likely to attract more traffic than your competitors when your website is beautifully designed and user-friendly. Therefore, go for the things that highlight the strength and uniqueness of your business and incorporate them into your site's design. Also, a good website design tells a lot about you engage and interact with consumers. For instance, customers will judge the quality of your site and equate it to the value you are likely to give them in exchange for money. Therefore, make your site welcoming by using an eye-catching, bright, and up-to-date design. Also, it needs to have smart and simple navigation to enhance the user experience.
The nine benefits of a good website design discussed in this article have a huge impact on the success of your online business. A good website is a mirror through which the global market learns more about you and your business. This means the design of your site is the primary factor in determining the success of your business, and how it is received in the public domain. As you focus on designing your site, ensure you link it to relevant social media platforms to increase its accessibility to the global market. Consequently, many people can read about your business and help market your brand to a larger market.
ABOUT THE AUTHOR:
Duresa Sadrija is a SEO Outreach Specialist for KS Outsourcing and has more than 2-years of experience. Duresa is passionate about traveling, reading. Sadrija can speak Albanian, English and German.