by Mansi Rana | Digital Marketing
Google is constantly working for making the search experience more enjoyable, fast, and accurate for its users. Unlike any other search engine, Google is way ahead in experimenting with new things in order to bring the best Internet experience. Along with hundreds of experiments and features, Google's carousel is one of them.
If you are new to Google carousel term then don't worry as in this blog, we will cover it in an in-depth manner. Also, we will check out how to optimize your site for this and gain more organic traffic to your content. And, you can also go for professional SEO services that can help you in optimizing your site for the same. Before digging into the ways to optimize the website, let's first understand what carousel results are.
Google Carousel Results
Launched in 2003, you can call it an extended version of their visual content-rich knowledge graph. In this type of search results, the users get to see highly-interactive and content-rich display results which are generally photos and videos. For a better perspective — if someone is searching for a good Mexican dining restaurant, Google's carousel feature will display a series of images, reviews, videos, and ratings.
From this feature, businesses get an opportunity to gain more customers by creating quality content and getting featured in this type of search results. If Google is showing some website's images, reviews, or videos, then it's a direct benefit to the site owner. Without any kind of paid marketing, the sites can generate hundreds of thousands of organic traffic depending on the keyword volume.
Coming to the type of results Google showcases in their carousel type, then there are majorly four types of results. Below are the types of results you can expect from Google to display in this format:
This format is quite popular as it's more convenient to the end-users and it's visible on both desktop and smartphones. In the video carousel, the video results are both from YouTube and other platforms.
Especially in the mobile version of Google browsing, images are the most common search results as they are more convenient to convey the purpose. Even in the smaller size of images, the search intent is fulfilled.
It is made for mobile versions for making the search results more accurate and to the point. In this type of result, Google generally displays interesting short information such as stats, facts or historical data related to the searched query.
Hosted or grouped results:
Apart from the standalone elements, Google also aggregates s list and displays in this format. This type of result is generally of movies, recipe lists, and more.
Now, after understanding what it is why they are important for driving traffic, it's critical to know how to optimize the website so that you can also get featured in this. Below are some tips that you can follow to boost your site's chances of getting into one of the carousels.
Optimization for video carousels
If you are a video creator, you need to understand the fact that for ranking in these video results, you need to create videos that can fulfill the user's search query. If a user is searching for how to clean a table, and you have the exact video, then the chances of your video for the carousel improves drastically.
In simple terms, how well you can fulfill the user's search intent will be a deciding factor if a video will rank or not. So, it becomes important to make to-the-point videos that can give answers to user's queries without wasting their time.
Along with creating the video, also focus on optimizing the video's text to boost your site's chances. Make the title close to most searched queries so that your site or video can appear in the search results. You can also get some good SEO services and get your site optimized for this Google feature.
Optimization for image carousels
Image optimization plays a pivotal role when it comes to optimizing your site for this feature. This is because all the images are showing from Google's database and it becomes important to optimize the images well.
For this, you need to make sure that the images have all the information available to the necessary fields. This includes the image's title, Alt tags, caption (if required); along with this image's quality also needs to be good. Always try to use original images as much as possible. This will improve your site's credibility and boost your chances of getting rank on these results. Adding relevant images to your content will help you a lot in improving the overall SEO foundation of your domain.
If you are also planning a visual marketing campaign, optimizing the images purposefully will help you gain more conversions organically.
Interesting facts and finding optimization
For knowledge graphs and short content-rich snippets, it all depends on how good quality content is available on the website and how well the site is organized. Structured data plays a huge role in getting your site and in this type of results.
If you want Google to pick content from your site, then you need to make sure your site is well-optimized and content is updated, original, and backed with necessary facts. Follow these simple tips to boost your chances of getting featured in one of the Google Carousel Results.
If you are not sure how to optimize your site or prepare your upcoming content strategy, it's a smart move to go for professional SEO services and get your site optimized. Instead of hiring an in-house team, it's better to go for professional services that can amplify your site's SEO performance in a short time.
Search engine optimization practices are changing drastically in the upcoming time and it becomes vital to optimize your site well. Get started with professional SEO services and boost your organic traffic by ranking into Google's Carousel Results and thrive online. Once you rank on certain keywords, you can give a significant edge to your competitors.