by Andre Oentoro | Guest Contributor | DIGITAL MARKETING
Videos have taken the content marketing world by storm. Many savvy marketers out there rely on this medium to achieve their marketing objectives, from attracting more potential customers to delivering their messages more effectively.
The allure of video content is quite simple. In a world where the internet has become a chock-a-block place with content, videos offer internet users a quick way to retain and digest crucial information. It should come as no surprise that this engaging medium is now no longer a nice-to-have tool for marketers -- it's essential.
If you haven't leveraged video marketing for your overall business campaigns, the time is now. Below are some best practices on how to use video content to maximize your business and get it off the ground effortlessly.
1) Create Product Demo Videos to Increase Conversions
Product demo videos help your target customers to understand your product better. These videos make it much easier for them to see what the product looks like and how it actually works. This way, they know what to expect.
They don't have to spend hours researching your product from different websites before making a purchase decision. All of the product information they need is provided in one snackable medium.
Therefore, creating great-quality, informative product videos can lead to increased conversion rates for you as it gives consumers all information in one medium instead of having multiple sources.
2) Tell Your Brand Story to Establish Authenticity
You can also use videos to tell your brand story and showcase your personality to create brand authenticity. Story-driven videos allow businesses to show their human side and make it more approachable.
In that case, your potential consumers can see who you really are, making it much easier for you to establish a genuine connection with them.
This helps build brand loyalty as they know that the company is real, not just an image on social media or advertisement that tries too hard and comes across as hard-selling and disingenuous.
3) Embed Videos on Email Newsletter
Do you know that simply adding the word "video" on an email can increase click-through rates by more than 80% compared to emails without videos?
Videos are also well-known for their capability to increase email engagement. Not only is it effective to grab email subscribers' attention faster, but it can convince them to take action.
Text-heavy email newsletters are way too outdated. In today's digital world, no one has time to read all the bulky copies you wrote. To hold the reader's interest, you need to include videos that give them informative visual elements that hold their focus better.
4) Gate Video Content to Generate More Leads
Leads are crucial for effective conversion rate optimization and maximizing business. This is why you should gate your video content to collect more qualified leads effortlessly. Only those who submit their email addresses can access the whole content you put on the video.
Lead generation through gating videos can be highly effective especially when the lead magnet provides value such as how-to's, best practices, case studies, and more.
Using lead-generating videos, you can easily create an email list of targeted leads who are actually interested in your information and products/services. Therefore, you can constantly keep your sales funnel full.
5) Create Customer Testimonial Videos for Trust Building
In today's competitive market, customers only become fickle and picky. Winning their trust and making them loyal to your business can be a lot of work, especially if you are new. In this situation, you can create a thought-provoking customer testimonial video to make your business trustworthy and credible.
On customer testimonial videos, your previous customers do all the talking. Therefore, your potential customers can hear what real people are saying about your products and services.
The best customer testimonial videos show the authenticity of reviews given by actual clients who have used your product or service in person. They also prove that you not only sell but provide value to their lives. This is another way how video content helps build trust for your brand.
Done right, videos can be such a handy yet powerful marketing tool for growing and expanding your business. From sharing your message more effectively to generating more qualified leads with the people who matter most, this engaging medium will help you achieve the results that your business needs.
With those five best practices above, you can now start jumping into the video marketing bandwagon, craft your marketing videos, and start pushing your brand towards success.