Motion graphics are simpler than any other animations such as 2D or 3D animation, and can also be referred to as 'animated infographics'.
Motion graphic is a type of graphic that has several moving pieces in digital form or animation that creates certain illusions and effects. Motion graphics are usually made with a duration ranging from 30 seconds to 3 minutes long.
Motion graphics are mostly a unique entertaining video that is easy to remember and fairly cost-efficient. Instead of using ads that are still images on billboards or prominently displayed on the front page of websites, why not try switching to animated ads? It will bring your business to another level.
So, are you interested in developing a business with motion graphics? Here are 5 step-by-step guides to make motion graphics for your business.
1. Decide Your Motion Graphics Concept
Creating a motion design may be slightly different from graphic design in general. You may have to use backgrounds, fonts, to certain effects to support your design results. Motion graphics are known for their simple, solid, and clear designs.
So you need to think about your design concept in a more detailed way because it is important to finalize the concept before making motion graphics will minimize your work from doing many time-consuming revisions.
2. Choose The Software
The next step is to determine the software that you will use to create motion graphics that match your business concept and budget. This is very important in the manufacturing process that will produce attractive and maximum results.
There is much software that is often used to create motion graphics, such as Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Cinema 4D, and so on.
3. Drawing Your Storyboard
The storyboard will bring together the script and visuals which will help to see the picture of the final product. At this stage, draw the outline on manual writing media, then check the final script before starting. Also, sketch ideas to make the script come alive.
4. Taking Your Storyboard Into Design
The next way to make motion graphics is nailing style, fonts, and color which need to lead back to the brand and goal of your business. The fonts use unique, interesting, and unusual fonts to produce perfect motion graphics.
You also have to know the types of fonts that are suitable for use in motion graphic designs. Don't forget to adjust to the concepts and themes created in the motion design.
In addition, it is also very important to mix and match colors in a design. Do not let you make a design that is too contrasting as a whole and make a design that is too dark so that the writing or information conveyed is not conveyed clearly.
5. Bring Together the Design
The last way to create motion graphics is to unite all the elements and produce attractive visuals. Motion graphic is a form of animation design whose images are digital and moving.
This stage will bring you together with the animation and other elements which are just as important as the script. Some of the sections that exist at this stage include animation style, timing, music, and sound effects.
Now you understand better the art of motion graphics and how you can create your own motion graphics for your business. Once you have your motion graphics published, it will bring your business to another level.
Through motion graphics, you will have a chance to build brand awareness, customer engagement and boost conversions and sales of your business. So, what else are you waiting for? Start to create your motion graphics for your business.
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