by Caterina Taylor | Guest Contributor | DIGITAL MARKETING
Instagram has grown into a successful social media platform with more than one billion monthly active users. People on Instagram follow at least one business account and buy products from many new brands. So more brands start to invest in Instagram for their marketing.
Using Instagram, you can reach out to many new potential audiences creating growth in your business. B2B decision-makers of more than 36% research for new products on Instagram. The above information clearly shows that Instagram is a very competitive platform for you to show your uniqueness in your brand.
The below points will help you to build your business with useful marketing strategies on Instagram.
1. Optimize Your Bio With Eye-catching Content
The first impression will make the best for all the viewers visiting your profile. With just 150 characters, create your bio with catchy content conveying your brand information clearly to your audience. Your bio information should intend the visitors to follow you, which improves your brand personality.
Instagram provides an option for a business account to include a clickable URL where you can insert your website link or landing page to get more traffic for your brand. Make way for your audience to find you easily by providing your contact information along with your business location. Include a call-to-action button on your profile to have direct interaction with your audience.
2. Get To Know Your Audience
Reach out to the best in growing your business on Instagram by knowing your target audience. Carrying out your business on Instagram will be challenging, but finding your ideal audience can ensure your growth.
Instagram provides additional features for business accounts to target audiences with age, location, interest, and gender on the target demographic option. Check out your audience following on what other brands they are interested in. Targeting and finding your audience is the most important strategy in marketing.
3. Set Your Goals Clearly
Get actual results for your business by setting objectives, and it gives a correct path to build your brand. Without any goal, just posting your activities on Instagram will be fruitless for your business. Find out what your business needs to grow and set a goal accordingly.
Instagram Marketing differs for each marketer, and here are some goals to set for your business:
5. Engage Your Audience With Stories
Instagram introduced the Stories feature to make users engage and interact with their followers. More than 500 million accounts among one billion users watch stories daily. Instagram Stories provide an easy way to find potential customers and make consecutive growth in your business.
Followers can access your stories easily because it is displayed on the top of your audience’s home page. Due to the easy access, you can get real Instagram story views and gather audiences using your interesting content ideas. Stories disappear automatically after 24 hours from the homepage. You can add stickers like Question, Quiz, Countdown type stickers to make interaction with your audience and know their needs in your business. If you are launching a new product or announcing an important announcement, use stories to show a trailer and create curiosity, leading to brand awareness.
6. Try Out With Visual Content
Instagram gives excellent results for the content in a visual format. Telling stories regarding your business will create excitement among your audience and can make an opportunity to share your content with their friends and family. Focusing on your video content will give you a great result with new features like IGTV and Reels.
IGTV Videos: IGTV is a long form of video with a limit of 15 minutes for normal accounts, and if you are a verified user, you can post up to 60 minutes. Make a tutorial video of your product or provide business information in video format to engage your audience by gaining more IGTV views and creating brand awareness.
Reels: Reels are a short video for about 15 seconds where you can make fun and trending content to gain more followers by improving your brand visibility.
7. Post Consistent Content In Consistent Time
The brand look is very important for a business to create trust among your potential customers and with your new audiences. After deciding the content to post, you have to consider the look of your content. If all your posts have a consistent look, then it will be easier to recognize your brand by your followers.
Posting your content on a regular basis will also engage your audience with your brand. Update your Instagram page twice a day with engaging content at the right time. Know the time when your audiences are available and start publishing the content at that time. The best time to post on Instagram will be 11 AM and 5 PM, and your important post on weekend days where you will get a great result.
8. Appropriate Hashtag Usage
Hashtag plays a vital role in improving your brand visibility on Instagram. You can use 30 hashtags in a single post. But a minimum hashtag of five to 9 will bring a better result for your brand. Avoid using repetitive and irrelevant hashtags, which may make your audience not view your content.
Choose the hashtag relevant to your brand or business and use your brand name as a hashtag followed after the symbol #. Instagram provides an option to find the relevant hashtag just by typing # followed by the keyword in the search bar. The search result will display the number of posts using the same hashtag. Choose the hashtag with a higher number of post usage to increase your visibility among new audiences.
Instagram has become the favorite channel among social media platforms. It helps to drive among huge audiences resulting in higher engagement for your brands. Improve your business to a higher level with the above marketing strategy and grow yourself among your competitors. Keep engaging your audiences with attractive content and create brand trust with your useful information.
About the author:
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.