How to Ghostwrite a Blog Post: The Ultimate Guide [INFOGRAPHIC]

by Cris Yeager
DIGITAL MEDIA GHOST
Ghostwriting

In recent years, ghostwriting has become increasingly popular in journalism and online content creation, which is why you should learn how to structure your perfectly ghostwritten blog posts.  If you know how to produce an immaculate blog post, you could write for others for significantly increased pay. You learn how to write a great blog post as you go, and one of the most important things you'll learn is patience. 

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Content can be used across multiple outlets and generate more leads while boosting your ROI, but if you fail to do it well, your posts won't be authentic and your content may not be read by those who need it the most. 

The following guide will teach you how to write a better blog post. Our discussion will cover everything from structuring your post to choosing the right words, and keeping your readers interested. This guide should help you to ghostwrite blog posts flawlessly each time.

Blogging still matters
Blogging has several important uses including providing an online presence, sharing thoughts and ideas and networking. To make more money with blogging, you need to learn how to write a better blog post so you can ghostwrite for others. 

Once you learn how to write a decent post, you can start blogging right away without any special skills or training. Using this comprehensive guide, you will discover how to ghostwrite a fantastic blog post.

Structure effectively
It is vital that you understand structure if you want to write a better blog post. Like any good story, there are beginnings, middles, and ends to your blog post. There should be a clear introduction, body, and conclusion to a blog post. Writing a blog post, while challenging, is no easy feat, and to get your message across and please your reader, a strong structure is necessary. 

Here's how to write the perfect blog post (step by step):

• Planning out content is the first step: It's important to plan out your blog's content because it gives it direction and keeps you focused on your message. Whether it is brainstorming with your client, observing what your readers are saying or asking, or searching online for trending topics, there are many ways to find relevant topics and angles. 
• Writing with intention is the second step: You don't want to read the same material over and over again. Write with intention. If readers finish reading it, what would you like them to know? How do they feel about something? Do they feel empowered? Provoked? Motivated? Is there something else entirely? 

Follow this more detailed guide below in order to write a great blog post!

Bits and pieces of a post
A headline is your only chance to make a good impression on a prospective reader, so choose one that is both informative and interesting. The introduction to a blog post needs to outline what will be discussed, the post body needs to be coherent and corroborate your introduction. Finally, be sure to leave your readers with something to think about at the end of your blog post.

Let's take a look at EVERYTHING you need to know about EVERY element!:

Headline
Keywords - Transform the most important keywords into a viable sentence relevant to your topic.
Length - Headlines should not be longer than 60 characters.
Uniqueness - Don't resort to a generic headline! Make your title eye-catching.
Readability - Be concise and easy to read so your readers don't lose interest.
How to prepare - There are free tools available online that can help you shape your headline and do some research for relevant keywords.

Meta Description
Keywords - You've got to include your keywords here as well.
Length - Use no more than one or two sentences, but make sure they convey all the most important points.
Summary - You should use a summary-style paragraph that will catch the reader's attention.
How to prepare - Make your meta description as readable as possible.

Byline
Author - Identify the source of the information! As a ghostwriter, it comes from your client.
Category - If your blog has categories, make sure they're mentioned here.
Date - Keep in mind to plug in a date on all of your posts. This makes it clear whether the post is new and when it was last updated.
How to prepare - Prepare links to anchor to the category and name of the client.

Introduction
Problem - This can be useful to remind the readers that, while their specific needs are not the topic of the article, some understanding of their context may be helpful in appreciating the problems the article may solve for them.
Length - Organize the information into two paragraphs. One for initial viewing that contains the reader's problem, and one to encourage the reader to keep reading.
Solution - A call-to-action should be included at the end of the second paragraph.
How to prepare - Make your introduction as informative as possible but keep it short.

 Body 
Description - The first paragraph of the article body should be dedicated to describing the topic being covered.
Problem - The issue has to be addressed in the second paragraph.
Sub Headlines - Organize your information by formatting it into subtitles for better readability.
Lists/Bullet Points - Use this option if you have a list of information points. If you do, use a bullet list or use this as a sub-headline.
Solution - Include the solution to the problem in the last paragraph.
How to prepare - Plan a detailed outline and keep things organized.

Conclusion
Assurance - Include any tricks or bonus tips that would help the reader understand that the solution is the best option available for the problem.
Call to Action - Ask your reader to take action and address their problem.
How to prepare - Write a summary that convinces the reader to use your method.

Media to include
By using tools like Canva, you can make your blog posts more visually appealing, thereby attracting more readers. To add another layer of interest, you can also include infographics or videos. Using social media platforms to share your blog post can also increase views. For example, you can create a Facebook page for your blog, and tag relevant people or organizations. We encourage you to share the social media buttons! This makes it quick for the reader to share without copy-pasting the content. Examples are:

1. To prevent boredom, include pictures or videos throughout the article. People are more likely to keep reading an article that contains visuals that catch the eye. 
2. Simplify complex information with infographics. 
3. Make your blog post shareable by adding social media buttons to it. 
4. Install some helpful plugins for your blog posts that add functionality like a Twitter feed or an RSS subscription button. 

You could create a poll on Facebook and embed a code in the post. The best rule of thumb is to include an image before or beside the introduction and to break up the body with other visuals if necessary between 300-400 words.

All the extras
There is one really great technique for making an eye-catching layout that works and that's to have all your images and text arranged in a horizontal row on the left-hand side of the page. Since people tend to read and scan from the left, another great tip is to include all the keywords in the introduction and first paragraph of your article. By doing this, search engines will be able to find them and your ranking will improve.

Blog posts are usually between 300 and 500 words, but can be as long as 1000 words. A blog post longer than 1000 words can be considered a guide or article. Make sure the information you provide is straightforward and informative no matter how long it is. 

Check for typos and spelling mistakes in your blog post before publishing it. One of the best ways to check for typos is to read your draft in reverse. The sentences will still make sense, and you'll spot mistakes that may have been missed. I can also take advantage of Grammarly's free edit-clean-up service to help with this blog post. 

After all the corrections are made, use these final steps:

1. If you already have a blog attached to your website, remember to include it in the navigation. This will give others an easy way to access it. 
2. Make sure you share your blog post using various hashtags. You will gain visibility across multiple platforms and attract potential new followers or customers who would otherwise not see your posts.

Wrapping up
In summary, here's what you learned:
Readers have shorter attention spans than ever, so make sure your blog posts are brief and to the point so you don't lose them in the details. Establish an engaging and thought-provoking headline that entices readers to dig deeper into the article. Be sure to provide a clean and organized style of writing. Bring your readers on the adventure by using strong storytelling techniques. Take advantage of social media platforms to share your content and widen your audience by including graphics, infographics, and videos. Be sure to double-check your work before hitting publish. 

If you want to do some good ghostwriting, there are some things to remember. You need to know who you are writing for and what they will want to read. What audience are you writing for? First, how do you make the post appealing? Second, what is the purpose of this post? Once you know what your blog post will accomplish, you can craft it. Make your sentences clear and concise. Don't forget to use strong verbs with an active voice. Engage your readers by giving them entertaining anecdotes and entertaining stories. Additionally, do not forget to include a call to action such as the one below!

Looking for ways to improve your technique or just starting and needing some guidance? We've got you covered! Find out more in our other blog posts!

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