Varied Skill Sets
For most companies, digital media isn't just one thing — it's not just a blog or just a Twitter account. Most brands have a few different offerings. They may have a website and a complementary mobile app, plus a drip email campaign and a presence on a few social media platforms. Here are two different ways to ensure every aspect of your digital media is handled professionally:
If you're trying to get a job in digital media, you may notice that there are certain skill sets that are required that you don't have yet. This is a good opportunity to round out what you offer employers by going back to school part-time or taking certification courses. Even if you haven’t taken the GMAT or GRE, you can still qualify for programs to earn your MBA.
Create a Digital Portfolio
While the type of portfolio will differ, digital portfolios for both job hunters and businesses are incredibly important — it could even be the one thing that helps you land the job or close the client. Here are a few tips for creating a digital portfolio:
No matter whose interest you’re trying to capture, a visual portfolio that can be easily accessed online is the best way to show off your work and give people an idea of what you can do for them.
Understand the "Why" Behind Everything You Do
Whether you're interviewing for a job or talking to a potential client, you have to know the reasons behind what you're doing with digital media. Here are some questions you might ask yourself, as well as examples of possible reasons for your decisions:
Saying that you write blog posts because every business produces content or that you set clients up with Instagram because it's a major social platform isn't enough. You need to show that you have deeper, relevant reasons for what you do — this is the only way to encourage trust in your next potential boss or customer.
When it comes to digital media for business, the possibilities are endless. Digital media is used in traditional companies, like banks and schools; in the entertainment field, including film, gaming and music; in B2B companies, like PR firms and data providers; and the list goes on and on. It carries such a heavy and important weight in the online world that some companies even opt for specific insurance to cover it. If a business has any type of digital presence at all, even if it's just a website, they have their hands in digital media. In order to be a part of the digital media landscape, the company will need to find ways to differentiate itself.
Devin prides himself on being a jack of all trades; his career trajectory is more a zigzag than an obvious trend, just the way he likes it. He pops up across the Pacific Northwest, though never in one place for long. You can follow him more reliably on Twitter.