Everything else on your website, including design, images, and videos, are all complementary elements. Their role is to enhance the effectiveness of your content.
One simple way to increase your traffic is to make sure that your content is polished. If your content is rife with errors in spelling and grammar, it can easily turn many potential customers away.
You should focus on making your content easy to read and skim through. This means:
This makes your content easier to scan through for those visitors whose time is limited. In fact, when we read a text such as a blog post, we spend only20% of the time on processing the content and 80% on moving our eyes around to scan the page.
55 percent of visitors spend 15 seconds or less reading your content. This means that after just the first few sentences, your reader will make the critical decision whether to continue reading or not. This is why your first sentences need to be captivating.
If your content isn’t as polished as it could be, there are writing and editing tools available for this purpose. Here we will present some of these tools that can help your editing process and make your content easier for your readers to process:
Editing tools and services
A proofreading software, Grammarly offers tools for editing your texts and detecting plagiarism. The application finds mistakes in grammar, punctuation, spelling, style, and word choice. Before starting the editing process, you can just copy and paste your content. Each editing suggestion is explained in detail which helps you avoid the same mistake again.
Writing A website that provides a wide range of writing and editing services for a variety of topics, Handmade Writing promises to enhance your content by making it smooth, clear, and engaging. Their writing and editing services are tailored to each customer’s needs.
You can fill in the details of your writing or editing task on their website. They will assign a writer or editor for your task and deliver the final product to you. When you review the finished text, you also have the option to ask for revisions if some requirements are not met.
3. Slick Write
A web-based editing application, Slick Write identifies errors in punctuation, grammar, spelling, structure, and style. The application is easy to use and doesn’t require downloading or installing any software. The simple layout has only the necessary: editing, writing, analytics, thesaurus, and settings.
4. Hemingway App
An online editor, Hemingway App analyzes your text and suggests how to make your it easier to read. Since brevity is highly appreciated today, the application detects parts of your text that could be expressed in a more succinct way.
The Hemingway App identifies passive voice and other difficult sentence structures that can hinder the readability. You will also receive a readability score based on the analysis of your text.
An advanced readability application, Readable offers multiple text analysis services. You can choose between the basic copy and paste text analysis, website scanning, URL analysis, and email scoring services.
After your text has been analyzed, you will receive a readability score, keyword density analysis, and other useful statistics that can improve your writing.
An application for taking notes, Evernote helps you capture your ideas across platforms. It includes applications for desktop, web, and mobile and has support for Android, iOS, macOS, and Microsoft Windows. You can store your ideas in the form of a text, photo, voice recording, webpage or actual handwritten notes.
A note-taking application, Simplenote can be accessed by most web browsers and mobile operating systems. It’s designed for simply capturing and organizing text notes and doesn’t work with multimedia content or capture webpages.
You can also categorize your notes using tags, publish them, and share with others. As a light and widely supported application, Simplenote is easy to use and always accessible wherever you are.
Writing guidelines and resources
1. Grammar Girl
A writing blog that is part of the Quick and Dirty Tips website and podcast network, Grammar Girl provides writing guidelines and tips for avoiding common mistakes. While not an actual writing or editing tool, the reader-friendly blog helps you understand the rules of writing which is important for improving your content.
2. Purdue Owl
An online writing lab at Purdue University that maintains useful resources and instructions for writing, Purdue Owl can help you enhance your writing skills. Their website offers support for your writing projects, whether you’re a student, blogger, or marketing professional.
Keyword Density Analyzer
A useful SEO tool, Keyword Density Analyzer on the SEObook website lets you check the keyword density of your text. After you copy and paste your text or enter the URL of your website, the results will show your most frequently used words and phrases.
You want your main keyword to appear on top of the results but keep in mind that your keyword density should not exceed 2.5%.
High-quality content attracts more traffic through search engines. These tools will help you optimize your content to generate better results and engage your audience. You will be able to maximize your impact and people will want to share your content.
Good content also encourages other websites to link to your site. With these tools, you can improve your digital marketing efforts.