by Anne Joseph | Digital Marketing
TikTok is one of the game-changing apps, most of the millennials hooked on this platform, and new influencers are increasing attention from businesses. In 2020, it was one of the most downloaded apps on the app store.
Want to bring bags of engagement to your TikTok account, launch a hashtag challenge?
Fit. Hashtags challenge is one of the crucial parts of TikTok. It will provoke or inspire people to create their own content on trending topics and participate in broader shifts. With hashtag challenges, users will come up with more content for brands that you can never imagine. It is one of the engagement tools to generate attention for regular users.
Businesses and marketers can utilize hashtags challenge to expand their brand exposure on this platform.
Anyway, it is challenging to launch a hashtag challenge that resonates and catches on with the audience.
To help with this, I'm going to share some useful hacks to create successful hashtags challenges on TikTok.
Let's Get Started,
Let's Know The Benefits Of Hashtags Challenge
Stand Out From The Crowd
In your hashtags challenge, I prefer you to use industry-related words or phrases for your niche. By practicing this, it will not only be easy for your customers to figure out your posts, but you can stand out from competitors.
Many people even starting using your hashtags, so along with your hashtags, your brand will be familiar with your audience.
Build Brand Exposure
Hashtags are one of the mandatory things on all other social media. TikTok is not exceptional. It helps you to reach your audience based on their interest. Depending on your business, you can select hashtags specific to your brand or product. In this way, you can make your followers engage with your brand-related content. Additionally, you are giving more exposure to your brand in front of many new audiences.
Follower's Count Are Increased
Hashtag challenges will bring more exposure to your videos and encourage many people to visit your profile. Once they enter into your account, they are more likely to watch your videos. And of course, they will click the follow button if your content meets their expectations thereby helping you gain more followers. When you continue to post engaging content to increase interest in your offering. And the result will be getting more views on TikTok and audience engagement will also increase. Posting engaging content continuously canboost TikTok views to multiply your audience who will turn out to be the ones that keep watching for content that you post.
Do You To Find Right Hashtags For Your TikTok Campaign
Keep Track Of Your Competitor Profile
Usually, you will learn a lot of things from your surroundings. By keeping track of your competitor's profile, you will know which of their hashtags gain more engagement. But don't just copy their hashtags. Still combine them in your suggestion list.
Follow Industry Related Content
Actually, it's a second chance, but still, it's an effective one. When you search for industry content, notice terms that show up frequently. Then, pick keywords that are most familiar and used by your audience without having competition.
Create Your Own hashtags
Even you can create your own hashtags for your campaign. Most of the brands are using their own brand as their hashtags. It sounds good, also useful too. Moreover, it's a powerful way to make your followers get involved with your brand or product.
Tips To Run A Successful Hashtags Challenge
Be Clear With Your Rules
Once you plan for a hashtag challenge, determine your rules and guidelines. So, you can frame your idea according to your rules and objectives. It helps the creators to understand your challenge, and it supports them with topics that are welcomed.
Keep It Real & Authentic
The audience will be excited to respond when brands participate in the TikTok platform when it looks real and natural. Remember, your concept or idea must suit or connect with your product or brands. Firstly, try to understand your brand's benefits and personality, then frame ideas for your hashtags challenge.
See What Trend Is Going On
Before defining your ideas, just look at other popular hashtag challenges on TikTok. It helps to identify the current trend that you can align with your brand. And think, how you can integrate those trending stuff in your ideas. Moreover, if you take part in TikTok's culture, it will lead to business impacts.
Select Sounds For Your Challenge
We all know that sounds and music are the hearts of TikTok, so think about what sound or music apt for your brand.
When your hashtag challenge has an energetic music background, it will help your audience engage with your content.
Your Challenge Must Be Fun
When your hashtag challenges are fun and hilarious, it inspires or encourages people to participate in your challenge. At the same time, it influences your brand or product either directly or indirectly.
Challenge Create Impacts With People
Try to connect popular creators or celebrities with your brand for immediate attention. By animating them with a branded effect, duet. They will create an interesting tone for your challenge and encourage others to do the same.
Keep It Simple & Easy
Your hashtags challenge must be easy to do; anyone can take part in it without any skill or effort. It must be easy to copy and be different from the normal one. Just ask yourself whether your challenge can do it home without buying anything or traveling to any new location. Don't forget, ask your audience to follow the hashtags when they are doing the challenge.
Promote The Challenge
Promoting your challenge is crucial to get maximum exposure and reach among your audience. Especially if you share it on multiple media, you can expect more participation for your challenge. Promote on popular media like Instagram, YouTube to get the best results.
Collaborate With Influencers
If you partner with influencers to launch your hashtag challenge, it will be a massive hit. You need to find the right influencers in your niche. You have two options, either you can invite them to launch the challenge or ask them to collaborate with your hashtags campaign. While choosing influencers, make sure they are familiar and popular with your audience.
With the right hashtags, your videos have more chances to get massive exposure and reach. Moreover, hashtags optimized videos will perform well since the content is more visible.
Hashtags challenge will drive huge reach. Also, it will appear on the discover page. If it gets more engagement, it will be featured on the "for you" page too.
If you want to make your TikTok account famous or grow, it will help you a lot. Making your challenge successful is not impossible if you follow the right strategies. Understand your brand or product, pick the right hashtags for your challenge. Ensure your challenge must be funny and entertaining; trust me to help others take part in it. I hope this article helps you to create your hashtags challenge successfully on TikTok.
About the author:
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.
Making your challenge successful is not impossible if you follow the right strategies. Understand your brand or product, pick the right hashtags for your challenge.