Social media is more complex than status updates or a clever hashtag. In fact, creating a complete post is a little science. While your audience's preferences will vary slightly from platform to platform, we have a few tips and tricks to help you create the perfect post whether it's on Facebook, Instagram, Twitter, or LinkedIn.
1. Choose the right time
Choosing the right time to tweet or post a review means that followers will see your post when they receive the most. The goal is to interact with the fans when they are busy watching. If you send at the wrong time, you are not sending your message to anyone.
Before you click on "tweet" or "publish," check the clock. The best times to post on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more can all be found in this useful infographic from QuickSprout.
2. Stay optimistic
Most people go into social media because they want to escape from everyday life. They want something fun, funny, or inspiring. If your product makes someone smile or laugh, that fan will associate your company with happiness and are more likely to buy from you.
Try to keep your post as enjoyable and uplifting as possible. We know there are a lot of bad things on social media, but that doesn't mean that's what your fans want. Focus on posting updates about your business growth, sales, gifts, goodies
3. Use the picture one should
Make sure to use high-quality images to attract the attention of your fans. Images can be responsible for making or breaking the social media strategy.
People look amazing. We understand and process visual content faster and more clearly than text. 90 percent of all information that comes to mind is visual. That being said, it is clear why posting a picture with your post is so important.
Photos are more likely to attract people's attention as they scroll through social media. Try using a photo in every post, especially on Facebook. Twitter is text-based, so you can avoid using text and hashtags. Additionally, make sure you use clean, clear, and bright images. There are many excellent social media post design company in this domain.
4. Provide a link
You can just send a picture of that beautiful spring dress to your newly filled grocery store, post a link to your local store where fans can find it (and buy it). Same in that new bar of flavor granola your company has just released. It may look fun, but your fans will probably not go out of their way to find you and buy you. That is why you need to do it for them.
5. Be knowledgeable
Your post should be informative or fun. Before you publish your tweet, post, or review, take a minute and ask yourself what it provides for your followers, its benefit, and tips regarding the use of your product are funny or good. If you can answer yes to any of these questions, please consider further information.
Another way to get involved on social media is to tag others. Share the fun blog posts you enjoyed reading and tag the original author, or tag celebrities seen using your product. You will probably receive a shoutout, retweet, or share.
7. Use hashtags
Hashtags are very beneficial if you know how to use them. Before you make a hashtag for everything, avoid hashtags on Facebook, use both on Twitter to get the best results, and target 11 hashtags on Instagram, as this is shown as a total value.
The recipe for a complete social media post depends largely on your specific product, target audience, and the forum you use, but these tips are true no matter where you post. Now that you can do something interesting and fun, get out of there and start posting!