Talk to any brand consultant or marketing expert, and they’ll tell you that developing and maintaining brand awareness can be one of the most valuable things you can do as a business owner. Brand awareness refers to how easily recognized your product or service is by your target market, as well as how much credibility that recognition lends to your company. There are many strategies for developing brand awareness, but hiring a ghostwriter may be one of the most cost-effective and efficient ways to increase brand authority in your market and improve your business image overall. A great writer with experience and expertise who can produce polished copy, whether it’s on your website or Facebook page, writing an eBook or creating informational material that will resonate with potential customers and position you as an expert in your field.
Whether you need website copy, business documents or other promotional materials, we’ve got you covered in this guide on how to build a brand with a ghostwriter. Here's how:
Branding is tough
Even if you’re a talented writer, managing a large content marketing team can be difficult. In many cases, brands hire a professional writer or ghostwriter as an intermediary. They do much of your research and copywriting for you, allowing you to control consistency while keeping employees focused on their main roles. Even if you just need website copy or help to craft your brand mission statement, hiring a ghostwriter could be helpful. When tasked with churning out articles for a website or maintaining an active social media presence, it can be tough to find time to focus on big-picture items like building out your messaging and creating cohesive campaigns across multiple channels. By working with a ghostwriter from day one, you ensure that all messaging is consistent across channels — and that everyone is using the same voice in their work.
What to use a ghostwriter for
Depending on your needs, a ghostwriter may be used for everything from website content to long-form articles. If you’re putting together a sales page for your product or service, you may find that it takes more than a few hours of researching to develop a paragraph that brings clarity to why someone should buy from you. An excellent option is hiring a professional writer to help explain why your product or service is better than everyone else’s. If you simply need someone to write about what makes your business unique and fascinating, then a ghostwriter might be just what you need. The point here is that there are numerous reasons for needing assistance from another person in crafting compelling writing.
Whether you’re looking to have an existing piece of content revised by a professional editor or have been tasked with creating something entirely new, having some guidance will go a long way toward making sure that what gets published reflects positively on your brand.
Brand awareness and value proposition
This is especially important if you have a service or product that needs explaining. No matter how much time and effort you spend on developing a brand identity, it can be difficult to craft effective brand awareness without a professional writer. If your business is in a highly competitive field where consumers are expecting high-quality services or products, hiring a ghostwriter can help differentiate your brand. And you might find that a ghostwriter can also save time when developing brand awareness because she will interview current customers and review competitive brands before crafting content for your website, social media channels and more.
Increase brand authority, improve business image
The best ghostwriters have a broad base of experience. To provide credible content for your brand, you need a writer who understands how your industry works. If a writer doesn’t understand an industry, it can lead to potentially harmful messaging within your copy. That’s why you must hire someone who has first-hand experience in your specific field and knows how you should position yourself against competitors. Hiring writers from outside of your industry can be risky if they don’t really know what they are talking about or aren't well connected in that specific field of expertise. Find a ghostwriter who has experience working within your industry to expand brand authority with your business image and then get them involved as soon as possible!