How to Boost Your Marketing ROI with Facebook Ads

by ​Kenneth Sytian, Guest Contributor

Two billion monthly active users. That’s how robust Facebook’s market reach is this third quarter of 2017, and it doesn’t look like it’s going to slow down anytime.

Because of the large reach, Facebook has to offer, it is without a doubt the most sought-after marketing channel in the world. From its early days back in 2004 to 2005, Facebook Advertising has truly grown into a valuable marketing tool for businesses online.​

Boost Your Marketing ROI with Facebook Ads

It’s important to take advantage of this opportunity to leverage your business and put them forward right in front of your desired audience. Facebook ads can remarkably increase your marketing ROI — as long as you know how to properly target and deliver your ads to the right people.

Facebook Ads: Just A Waste of Money?
As a business owner, we know that you’re worried whether Facebook ads is truly a great investment for your company. After all, we have different products to offer; some products benefit greatly from this exposure vs other products that do not have much traction on social media channels like Facebook.

However, revenue isn’t the only thing that you should worry about. You should consider time as another metric to help you decide on what marketing channel you have to invest in. You should select the marketing technique that will make the most out of your money and time in promoting your brand.

When you share content on Facebook, no one sees it aside from your followers. With Facebook advertising, you can serve your posts to your target audience, even if they haven’t Liked your page yet. Because of Facebook’s algorithm, it helps you reach real people.

When you use Facebook’s advertising program, you’ll be able to experience inexpensive maximum reach for your brand!

A Word of Caution Before We Start
However, social media marketing isn’t all about making immediate sales. If you have an e-commerce website, you might get some sales from your ad. However, that’s not always the case for a lot of businesses online. Some businesses need exposure before they get their ROI. Some brands have to develop trust with their audience before they gain customers from their campaigns. Brand visibility is an essential metric that is directly proportional to your sales. Once people see enough of your brand and trust your brand, they’ll end up buying from your shop eventually.

How can you achieve this? Although this is possible organically, there is a faster way to ramp up your brand’s visibility on the Internet. Through Facebook ads, you can start building your brand’s visibility and trust over time.

That’s why you need to track these metrics to determine your Social Media ROI: Cost per Exposure and Cost per Engagement. Your reach and your follower’s comments and clicks will help you figure out if your campaign is working or not. Are you ready to shake up your social media advertising campaign?

Step 1: Target Your Ideal Customer
As of the moment, Facebook has over 2 billion active users — it’s a lot, that’s for sure, but among those 2 billion users is your potential target audience. Because of Facebook’s algorithm, you can target your ideal customer base with a few clicks. You can go specifically through their demographics, location, interests, and even occupation. It is important to target your ideal customer — use this guide from Brian Tracy on how to determine your ideal customer.

Step 2: Spend Money to Get the Desired Result
If you’re still in doubt with Facebook ads, you can always test the waters.
You can set up variations of your advertisements to pit it against one another. You can divide your budget by selecting which ad variation works better.

You may have some variations that may include different images or texts while maintaining the same message throughout. That way, you can gauge how people will receive your ads; check what matches clearly with your audience. Before you put in 100% of your budget, you can spend money to check if you can gain desirable results for your campaign.

Similar to Google AdWords, Google’s own advertising platform, Facebook ads also have a cost per click (CPC). Ideally, you should keep your CPC below $0.99, but this still depends on the industry that you belong to.

Step 3: Run your Ads on Facebook
Now that you’re ready to run your ads on Facebook, here’s good news for you: Facebook ads also run on Instagram! Yes! Instagram has been acquired by Facebook, and thus, their ads dashboard can be accessed through Facebook.

Facebook has become dynamic as innovations have developed throughout the years. Starting from banner and sidebar ads, now they can offer other ad options such as photo, video, local ads, offers, and multi-product ads. Now you can make the most out of your budget by availing these different ad types for your campaign. Don’t forget to test first before going all-out with your campaign for each type of ad. Some ad types work differently for other industries, so it’s a good practice to learn more about a type before proceeding.

Facebook Ads Work
Now that we’ve taught you how easy it is to start a Facebook ad campaign, we can definitely and confidently say that Facebook ads do work for just about any type of business. You might have been struggling with your organic campaign; advertising on Facebook can be that push you’ve been waiting for to improve your campaigns.

Through Facebook’s dashboard, you can keep track of your efforts and how it influences your marketing ROI. On a regular basis, around 93% of marketers use Facebook advertising — a proof that Facebook is an effective marketing channel for just about any business online.

What are you waiting for? This 2018, let’s start boosting our ROI through Facebook ads!
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Author Bio:
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Kenneth Sytian of Sytian Productions is a web designer from the Philippines. He is the owner and the driving force behind the company. Kenneth has been designing websites and developing web apps for more than a decade.