How to Boost Healthcare Industry Sales with Email Marketing

by Edward Steven, Guest Contributor

Email marketing can be a huge challenge but it can also be a lot of fun! Quality versus quantity for email marketing campaigns has stood the test of time, but many advertisers cannot update their strategies or try to start a campaign without a strategy and without an understanding of the process or what to expect.
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Reach your customers directly in healthcare and build a long-lasting relationship with email marketing.

Does Healthcare Email Marketing Make an Impact? One of the biggest benefits of email marketing is that it’s a quick and easy messaging technique, allowing for speedy communication between health care providers and their customers. Email continues to be an effective strategy for healthcare marketers looking to improve customer engagement, enhance engagement and increase ROI. Email marketing is one of the most cost-effective ways to build brand awareness. When used correctly, it allows you to reach your customers directly and build a long-lasting relationship, as long as you focus on providing genuine value.

Let us accept this. Email is not going anywhere anytime soon. Just check out these facts:

• According to McKinsey, email is 40 times more effective than Facebook and Twitter combined in helping your practice attract new customers.
• For 89 percent of marketers, email is the primary source for lead generation.
• According to research from Statista, the number of email users worldwide is likely to rise to 2.9 billion users by 2019.

In a digitally dominant health industry, statistics provide a clear message: e-mail is critical to any health facility. Email marketing is not just here to stay, it is strengthened every year. Email is a preferred communication tool for professionals.

Are you a health assistance provider? Do you sell medical equipment or have the same opinion gone pharmaceutical supplies? Are you looking to precede your appearance around in healthcare and medical related facilities?

To save time and minimize marketing effort, the best option would be to purchase a segmented, accurate, accurate, verified and validated healthcare executives email list that guarantees the best results. Purchasing a complete healthcare database with specific contact information of main decision makers in the industry ensures the quality of lead and shortens the sales cycle considerably. With email marketing, you can build and improve relationships with potential and existing customers as it gives you a chance to speak directly to them.

Need some ideas to get started? Here are some tips on how to conduct an effective healthcare email marketing campaign:

Catchy Subject Line: The most crucial thing for an email is to have the correct subject line. The instant decision to mark the email as junk mail or to open and read the email depends largely on the subject line.

Personalization: Personalization does not offer positive results all the time. Therefore, avoid sending personalized emails to people other than your current patients. Sending emails too often will alienate consumers.

Content Clarity: In today's world where everything is replaced with images and info graphics, it is best to have minimal text because a picture is worth a thousand words.

Creative Design: Effective design draws attention, directs attention and, most importantly, motivates your reader to respond positively to call to action (CTA). The content of your email should educate, inspire and add value to the inboxes of your subscribers.

Clear Instructions: Email campaigns that send out segmented content are more likely to have its emails opened. Email messages are more effective when they are relevant to users. Make sure that each email is informative to the subscriber and that you do not over-email.

Make Consumers Feel Special: Personalize your marketing as well as customer support efforts to make your customers feel special. Don’t treat them as just one among the crowd, but recognize their unique needs and wants. Consumers get turned off by mass marketing as they are constantly bombarded by ads everywhere.

Create a Mobile-Friendly Experience: You can also utilize responsive design to make your website browsing experience more personal. For instance, you will be left behind if your website is not optimized for mobile devices. Make use of mobile-responsive templates and add mobile-friendly features such as click-to-call and swipe to increase your conversions.

Offer A Chance To Win A Healthcare Service: A marketing plan is a strategic document that is designed to facilitate the achievement of specific business goals and objectives over a specific period of time. Advertise the contest through social networks, email and text messages. Encourage customers to share, please and comment to increase exposure.

Conduct A Healthcare Survey Through Social Media: Online surveys are simple and efficient, and if you post them on social networks you will get a great response. It is a way of raising awareness about your brand so that the health care consumer knows who you are and what you do for the times when they may need it.

Use social media for cross-promotion marketing strategies: Social Media can have a great impact on your corporate communication strategy and finally on your bottom line. Set up a social media cross-promotion plan for tailoring your posts. A social media cross-promotion marketing strategy helps you maximize the specific characteristics and strengths of each network and community. Schedule your publications on social networks at the right time and frequency on your channels.
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Email marketing is a very effective and economical way for hospitals and medical marketers to reach their target audience. From this discussion, it is now evident that effective email marketing is crucial for the health care industry to increase sales and achieve a better return on investment. Email not only provides a direct line of communication to existing customers, but also makes it easier to reach potential clients.​

Author bio:

Edward Steven

A highly creative and motivated self-starter with exceptional project management skills and strong ability to work independently desires the job of a Brand Marketing Coordinator at Healthcare Mailing, a leading provider of healthcare email list, physician mailing list, medical email list and healthcare related marketing services. ​