However, before we get into the question of how to become a digital marketing officer, we must first understand what the job is.
The job of a digital marketing officer includes creating a new and unique marketing campaign for all the digital verticals of the organization. It also involves close tie-ups and work between the marketing and public relations department so that one can integrate their digital marketing strategies with their overall advertising and marketing strategies. This is of utmost importance as integrated marketing campaigns are where the world is looking at today.
Apart from that, a digital marketing officer has to write the content and the copies needed for advertising on the digital space. A quirky and fun copy is the quickest and the easiest way to make sure that you have your audience’s attention. Apart from a written copy, the job of a digital marketing officer is to make sure to make your advertising on social media as interactive and new as possible.
With the barrage of advertising that is available on social media, your audience has a very tiny attention span, and unless you do something drastic and dramatic, you will not be able to hold on to your audience’s attention for a long period of time. Your advertising has to be proactive so that your audience does not remain passive to the message you want to convey.
Data tracking especially with the help of applications like Google AdWords might be part of your daily jobs. After all, data is the source of all information these days. And information is knowledge and knowledge, as we known is ‘power’. Apart from that, you need to be aware of what is trending in the markets at all points of time, that is to say, that you must be aware of the pulse of your audience. Without that, you are not going to become a successful digital marketing officer at any cost whatsoever.
The best way to become a digital marketing officer is if you have a degree in management or business or media for that matter. This is not because there is an entry barrier in this field but because your educational qualification is the parameter by which your future employer will judge you during the interview.
Apart from that an experience working in the marketing department or the knowledge of how to leverage social media to gain full traction is an added bonus. Plus, if you are talking about social media, you need to have at least an adequate amount of knowledge of social media. Photoshop and HTML are some core skills that will better your chances of entering and succeeding in this field. Plus, interning for a digital marketing firm is a best way to get hands-on knowledge about the field.
You might also want to try writing a weekly essay. That will not only improve your copywriting skills, but it might also help you give ideas when it comes to advertising your products on social media.