If a 15-year-old kid were reading this blog post, he would have closed the tab right… about… now.
How big a deal is this?
As an avid writer and blogger, I wondered two things:
Though a part of me is sad that a teenager won’t bother or isn’t able to read full articles, it doesn’t affect me directly. Then again, today's teens are tomorrow's 25-year-olds, and it never hurts to start building relationships early.
Not to mention, what about the people for whom teens ARE the audience? What should they do?
Considering that a 16-year-old kid could easily become the CTO of a wildly successful startup in just 5-7 years, I think it is important to at least consider how to capture teens' full attention.
Bite-sized for teen digestion
Okay then. How would one go about doing that?
Although a solid title is always crucial, it's not enough. You also need to write snappier prose:
By writing in bite-sized bullets, along with images, any reader will be able to fly through and eyeball the crux of an article. There is nothing more tedious than large blocks of texts – especially on smaller mobile screens. But with the right formatting you might even get a teenager to finish an article without clicking away to check their Snaps!
Generation Z is a tricky bunch, and there is a lot of interesting data about them for marketers and writers to put to use. But whatever else you do, just remember the golden rule of connecting with digital-obsessed teens: be brief.
Shlomo Wiesen is a content and blogging fanatic who loves working with small businesses and startups. Feel free to reach out: @shlomowiesen
IMAGE CREDIT: CGP GREY