by Grace Eva | Guest Contributor | DIGITAL MARKETING
How Can Social Wall On Digital Signage Improve The Retail Customers’ Shopping Experience?
User-generated content is a potential way to build brand awareness; clubbing it with your social media content can lure the attention of the spectators. Combine both the content via a social wall.
Traditional marketing lost its spark with the rise of social media. Marketing on digital platforms got a whole new outlook, and social media became the storefront for brands. User-generated content, further, has also opened up a whole new world of sales for brands. Using data analytics and customer relationship management systems has become easier than ever for retailers to spot trends and capitalize on them. But that is another part of the story!
To understand the role of a social wall on digital screens to enhance the experience of retail customers, read the blog until it’s a drop.
What Do You Understand By Using A Social Wall On Digital Signage For Retail?
Studies suggest that digital displays enhance purchases by 29.5% and make customers spend 30% more time in-store. This fact coupled with social media influences purchase decisions and increases your chances of increasing the purchase rates.
Social media walls are an aggregated presentation of feeds created on diverse social media channels like Facebook, Twitter, Instagram, etc., by the users of brands. When this content is clubbed with brand-generated content, you can push promotions and encourage people to follow you.
The Benefits Of Leveraging A Social Wall For Retail Stores
Showcasing a social wall on digital signage displays is the new-age, snackable strategy that brands use to upscale their impact, reach more people and boost sales. Below are the prominent reasons why brands are tempted.
Those days of an inexpensive social reach across Facebook and Twitter are of the past now! Brands are combining huge budgets and experiences to inspire their customers to create content for them.
But, when it comes to inspiring your in-store audience, you need a different strategy altogether. Here, social media walls can greatly help you. Further, user-generated content is authentic, produced by the users out of their will, and ain’t any paid user-brand collab, making it a cost-effective way for brands to market their brand. All that you need is a digital screen and an aggregation tool like Tggbox Display.
Building aesthetically pleasing Instagram content, inventing Facebook updates, and toiling hard for getting customer reviews, is without any doubt a tedious task. But, you can achieve the results of your hard work by displaying what you got via social walls.
It exposes your brand to a wider set of audiences and boosts the shelf life of the content. Further, you can include your social icons and handles in-store, and you will be able to increase your exposure to your online channels. Drive your customers to specific social pages by incorporating QR codes on your screens or highlighting your social media handles for them to follow you.
Enhanced Rates Of Conversions
When you effectively attract your audiences’ attention, keep them captivated by the screens, and turn up their inspiration, you stand a chance to convert them too. According to studies, 40% of shoppers say that digital displays can change what they buy because relevant information is displayed close to the point of purchase.
Showcase users are wearing your clothes, your best-sellers, and the items least sold on digital screens to attract more and capitalize on the point of inspiration.
Brand- User Relationship Customers who are loyal to your brand are your untapped goldmine of word-of-mouth marketing. In the traditional form of marketing, it is only the retailers speaking to the customers. But with social media coming into the picture, customers are allowed to speak back.
This practice makes way for two-way communication among the users and the brand, which is a potential form of advertising.
In fact, by showing them your existing users’ opinions of you in-store, you can potentially encourage customers to interact.
In-store social media walls are often moderated through a mobile or desktop app, allowing you to control what gets seen and what doesn’t. While this helps filter the great tweets that you want your customers to read, it could also be a way to provide real-time support while the customer is still in the store. According to Brandwatch, customers who use social media as a form of customer support while in-store expect a response within a window of two or three minutes. Respond within this time, and you’ll have the customer’s full attention.
Let’s Call It A Wrap!
Engaging retail customers is indeed a task! More so because the competition is only getting tighter and stricter. But, leveraging smart technologies like a social wall can scale up the performance of your business potential and unlock those aspirational figures of sales.