While many businesses might be familiar with the overall SEO tactic, local SEO and non-geo-specific NGO are two different things. You need to understand how each of them works in order to implement them. There are many reasons why a business might not bother about local SEO, ranging from the lack of knowledge of it to the constantly changing Google algorithms. For every new update made, you have to learn how to implement it into your business, to avoid dropping your SEO rank.
Local SEO helps your business to connect with the right audience by providing your details to people actively searching for related local services on the Internet. Many consumers prefer a more localized and specific search and are more likely to search a specific term on search engines rather than a generic term. Google wants to give its users the best experience by providing the information they need in an easier and faster means.
With 46% of all searches on Google seeking local information and 76% visiting the physical store the same day, you might want to consider implementing local SEO if you are yet to. Or perhaps, taking it more seriously to drive more engagements and increase traction in your business.
There are many benefits of local SEO for your business, and here are some impacts it could have on your business:
1. Optimize Your Business Site for Local SEO
To get all the benefits of local SEO, you first need to optimize your business site for local SEO to ensure you are doing exactly what Google wants to see. Here is a simple step-by-step process to go about it:
Optimize your homepage to state who you are, your location and what you do. This will help Google understand the overall details of your business.
Optimize your website, and this includes title tags and meta descriptions, as they help improve your SEO rankings. Ensure the title tags of each page contain the name of the city and the service provided.
2. Helps to Discover Your Business
The idea of local SEO is to present your business as an option for people looking for specific products or services on the Internet. Integrating local SEO for your business will help potential customers discover what they need and where they need it. Most people who search for and find your business would eventually show up physically to purchase your product or go through your online store, and that's the goal.
3. Helps to Create Your Business Brand
Doing local SEO right will help boost your business promotion, which will pull in more customers. These customers can, in turn, give a review of your products or services on your website. Your SEO ranking increases with more positive reviews and with time, you will eventually build a reputable business brand that both Google and potential customers can trust.
4. Helps You Target More Relevant Traffic
Optimizing your site for local SEO helps drive traffic that matter to your website, as people are actively searching for new things on the Internet. By searching specific products, services, and locations, Google brings up your local SEO optimized page, and they will be directed to your website to get the information they are looking for. This will help boost your site rankings and increase your clientele database.
5. Google My Business Increases Your Visibility
Every business should incorporate Google My Business into their enterprise, as it benefits businesses in so many ways. Your SEO strategy is not complete without claiming your Google My Business listing and building your profile. You will have a greater chance of appearing in Google Maps, Local Finder and local search results. This helps customers find your physical location, increases your search visibility, displays useful information, becomes a channel for communication with customers, gains customer insights and also tracks website traffic and audience.
To get the best of your Google My Business Page, ensure you optimize it the right way by including the necessary information. Have a location keyword in your title and ensure that your business is listed in the appropriate category. Enter a detailed description with embedded links and include high-resolution images of your business.
The importance of SEO for businesses today cannot be overemphasized. Hence, every business is encouraged not just to implement local SEO but also do it right.Some consultants offer local SEO services for small businesses that are willing to boost their rankings and gain traction. You could hire one if you aim for the best results to help you compete better with others in the industry.
Taking advantage of local SEO will help grow your business organically, and you might not have to spend a dime on other forms of advertisement. Local SEO is a cost-effective medium to improve sales, especially for small businesses.