How Fake Facebook Likes Damage Your Brand?

by Olivia Perez, Guest Contributor

Facebook is one of the biggest social media platforms with more than 2.25 billion global monthly active users. This is why businesses around the world, have been utilizing this platform for promoting their brands and selling their products and services. Although you can get genuine likes on your Facebook business pages through paid shout-outs and promotional campaigns offered by the platform itself, yet some people have been purchasing fake likes to make their brand look more popular and loved by the audience. But there are a lot of great reasons why the biggest & most successful businesses don’t buy Facebook likes for their accounts or pages.
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8 reasons why need to avoid buying fake Facebook likes.

Top Reasons Why Fake Likes Can Harm Your Brand Name
There are many proven reasons how fake likes have proven to the public image of the business, let's check out the top ones:

No Post Views
If you post a video or a photo on your business page with fake likes, you will not get any views or likes from them. So the real users can often observe that you have thousands of page followers, yet too fewer views and likes on posts. They can easily conclude from this that you have fake followers and will surely un-follow your page.

No Engagement
Fake followers mostly like and follow pages because they are getting paid for liking and following a specific number of accounts daily. This means that they don’t have any interest in your products or services and thus, the engagement on your posts is zero from such people. This can often affect the genuine user’s trust in your brand.

No Profit, Just Loss
When you buy fake likes, you cannot get any kind of clicks on your links or get your posts shared by such followers. With zero organic reach and zero benefits from such followers, you only lose a lot of money spent on it. Moreover, your real audience can easily identify this and un-follow your page.

Fake Likes Are Banned & Removed
Facebook developers often perform regular audits of all accounts & pages to check for fake likes or followers. These audits include different kinds of procedures to easily recognize the unreal followers and likes and then ban or remove them from the platform. Thus if you lose a lot of fans from your page suddenly, your real followers will definitely notice it and your brand image will be affected negatively.

Against Facebook Regulations
Don’t buy Facebook likes as it is against the usage rules & regulations of the Facebook platform. The developers have all the rights to do anything with the accounts that perform any actions that are against the terms & regulations of the service. Your account can be blocked, removed or legal actions can also be taken against your brand. This can be a disaster for your business’ reputation & its future.

Costly Ads & Inaccurate Demographics
As the fake followers on your business page or account are irrelevant users or bots, your ads are not able to target the significant audience & locations. Moreover, this can easily affect your ad campaigns on the platform because targeting such a distributed & irrelevant audience is very difficult. This can incur your business with a lot of extra ad expenses and loss of money.

No Actual Sales or Profits
Fake followers will never prove profitable to your business or brand, but they will cause more losses. You cannot get any views or click on any of your product links. Moreover, they will never buy any products or services from your business site. You will only be spending money on getting these unreal followers but you will not be gaining a single cent from them. Also, after knowing about the fake followers, the real ones boycott your brand as they evaluate it as a fraud company.

Great Chance of Being Hacked & Spamming
When you have fake followers, they can often serve as a doorway to the hackers or intruders. They can easily hack into your business page or account and access important information to misuse it. Along with this, you can easily become a part of a spam chain as the fake followers or bots can get in touch with your real followers and forward spam messages to them.

That’s A Wrap!
These were the top 8 reasons why you need to avoid purchasing fake Facebook likes. There are many legit ways to promote your business' products and services like paid shout-out promotion through other popular pages, getting your brand endorsed by popular public figures, targeted ad campaign services offered by this platform, etc. These ways work a hundred times better than fake likes or followers as everything including results, sales and profits are real, and also your brand image is perfectly maintained.

Author bio:

Olivia Perez is a freelance content writer. She has written many informative articles on multiple categories such as technology, digital marketing, social media, etc. She has written many articles on Don’t Buy Facebook likes for your brand. She is very hard working towards her job. She loves to share her knowledge and experience with other people.

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