How Can Visual Search Help Drive Traffic To Your Websites?

by Alexander Fernandise, Guest Contributor

According to professionals, search in 2018 has become advance than past. An individual can experience new features like as voice search and other things. Voice search only features that is providing enormous benefits to the audience. Like, an individual can search anything within a fraction of seconds. Apart from that, most people are using AI assistant like as Google Assistant that is beneficial. Currently, if you are using AI mode, then an individual can search without typing a single letter. Therefore, Voice and visual search, both are providing enormous benefits to use.

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Visual search is a top-notch feature. It means one can conduct a search using images. It is a new type of technology that is providing enormous benefits. It is a particular feature that will impact SEO in the future. Following are the vital information related to the Visual search.

How visual search works?
Visual search is almost similar to the standard or voice search. Bear in mind that, visual search depends on the pictures. Many the people are comparing the visual search with Google Image and finding some similarities. According to professionals, visual search is offering top-notch features.  Are you familiar with Pinterest? It has turned out to be a most prominent app that is utilizing the visual search. Here's how visual search Criteria work-

• If you want to start the visual search, then the individual has to click on the camera icon and the Search bar. You must be sure that you click only a clear picture or image.
• As per professionals, Photo will scan within a fraction of seconds. After that, you will able to grab top-notch results related to your image. Apart from that, individual will obtain Tags related to the Image that will enable you to view more option on Google.
• It has become one of the most popular and largest libraries on the internet.

Ultimately, it is a new technology that would be beneficial in the future. It would be completely similar to the voice search.
How to drive more audience?

Not anything is superior than a Visual search that will enable you to drive more audience on the official website. All you need to upload a lot of images of your business on Google make sure that you are getting help from Digital Marketing Campaigns. Following are the essential steps that will able to attract more audience to the official website.

Post images on different platforms
If you are the one who wants to drive more traffic on the official website, then you have to integrate images across platforms. It may seem time-consuming process, but you have to promote articles using Images. You should post the images along with a particular link or additional description. All you need to insert additional description on each article that will take followers to the original blog post.

Alt Tag
When it comes to the optimization of an image, then it is your responsibility to use an Al Tag. According to professionals, it is a perfect tag where an individual has to add the top-notch description.  Bear in mind that, image descriptions are vital that assist your visitors to understand about content.

• As per professionals, it has become an integral part of Redtail SEO. Most importantly, if you are looking to improve the ranking of your website, then you have to use plain English only.
• If you want to improve the rank of the website genuinely, then avoid keyword stuffing on the official website.
• If you are selling any product, then an individual should add Serial Number or product description on the image.

• File Name

If you want to improve the ranking of a website genuinely, then it is your responsibility to add Descriptive file name that will able to create the visibility on the Search Engine. Make sure that you are adding the perfect name of your Document. For effective results, you should add the name of your brand or product carefully. Following are the guidelines that you need to follow such as-

• If you don’t want to face any complicated problem then always use descriptive and plain English.
• According to SEO experts, you have to add a keyword in the File name only.
• If possible, then you should make the use of hyphens because it will split the words.
• It is your responsibility to make the use of shorter names rather than longer ones.

• Size of the image

According to professionals, page load will decide the ranking factor. Make sure that you are posting perfect size image on the official website. For better user experience, you should post a high-quality image on the official website only. If you are using a slow pace, then it will cost you. For instance, according to Amazon, if their page load speed is one second lower, then they are facing $1.7 billion in sales every year. When it comes to the image, you have to pay close attention to the quality and resolution of the image. It is a rule of thumb, you should always use great quality images, and it will create a positive impact on the audience.

XML and Sitemaps
If you want to index the image properly, then you should add the domain name properly. Therefore, before indexing the image or Sitemaps, it is your responsibility to check the following things such as-

• An individual has to check the size dimension, Width and Height carefully.
• All you need to add essential Tags
• If you want to check the subdirectory, then you should check the robots file carefully.

Overall, with the help of sitemap, an individual will able to get to know about their images. Make sure that you are inserting the proper descriptions and Tags on the images. It is a time-consuming process that would be beneficial for you.
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Moving further, with the help of above-mentioned vital points you will able to attract more traffic on the official website.
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