How Blogging Can Help Your Website

by Katherine White, Guest Contributor

If you’re unsure of whether or not your website needs a blog, the answer is YES. Blogging is one of the most critical marketing tactics. It’s better than advertising, it’s not promotional and it’s your voice. Your customers will be more trusting of your business if you have written content that showcases your brand’s personality.  you’re still unconvinced, here is a list of how blogging can help your website:
​

---

---

Traffic
We all want more website visitors and blogging is definitely the way to do it. Creating blogs give you more opportunities to drive traffic to your website. Visitors will be on your website for a longer period of time if they have content to read. Since this is providing your visitors with more information, your chances of ranking higher on Google are more likely. Don’t forget to include inbound links throughout your articles, Mercedes of Coconut Creek even utilizes this on their homepage. This will drive more traffic to other landing pages of your site.

SEO/SERP
Not only will blogs increase your traffic, but it increases your SERP. If you’re utilizing the right keywords within your blog, you’re also going to rank higher on Google. Your articles should include keywords and topics that you want your brand to be associated with. This is going to help potential customers find you through Google’s search engine. Aside from keywords, HubSpot found that companies who blog receive 97 percent more links to their website than those who don’t. Keep in mind that a blog with valuable information gives a reason for other publications and blogs to link back to you.

Strengthens Your Expertise
Keeping up with a blog is going to help you stay on top of your industry. You’re going to continuously be researching on relevant topics and relaying it over to your audience. It will also challenge you to come up with new ideas and use your creativity. Posting blogs that offer your expertise on timely/relevant topics will not only market your products/services, but it will market your skill set as well. In the future, this can potentially lead to becoming an industry leader. Your website can become the hub for all information to other businesses around you.

Humanize
Creating content for your website is one of the best ways to showcase a different side of your brand: one that is not entirely formal, but instead creative and personal. Creating blogs gives your brand a voice. Humanizing your blog will also build trust between you and your customers. By showcasing you have knowledge within your business, customers will trust your recommendations for products/services.

Generate Leads
Before purchasing a product, consumers will probably do some research. This can lead to new customers.  If your site includes informational blog content, potential customers will be able to have access to all the information they need to make a purchasing decision. Each blog post should encourage readers to purchase your products or services without being promotional. A great way to do this is by creating blogs that include tips and or advice pieces related to your products/services.

Connect With Your Audience
If a reader loves one of your blogs posts, it’s enough for them to share it, subscribe to your email list and continue to visit your website. This is not only going to give you recurring visitors, but it has the potential to reach a larger audience now that you have content that can easily be shared across social media platforms. It will also give you insight when taking a look at your analytics, if you find that visitors are continuing to come back it means your content is definitely fresh and giving them the information, they’re looking for. If you find that you’re only getting new visitors, you’re doing enough to attract them, but your content is not motivating them to stay.

By integrating blogs into your website, you’ll find that the benefits are endless. There are so many ways blogging can help you and your business grow. If you find that it becomes too time-consuming don’t abandon it, as this can hurt your website. Instead, considerhiring a position for it - yes it’s that important! Once you find your niche, start building your blog and watch your analytics increase.

Author bio:

Katherine White writes articles for businesses that want to explore different marketing strategies. Currently, she is a contributor for 365 Business Tips. Her educational background in Public Relations helps her tackle topics regarding strategy, branding and messaging.