How A Simple CRM App Can Align Your Marketing and Sales Activities?

by Brian Arthur, Guest Contributor

Customers are considered as the most valuable assets for any enterprises or industry. They help to grow your business by responding along with the marketing campaigns, providing feedback and sharing the requirements for newer concepts and ideas. These communications stimulate the factor “Customer Satisfaction,” and it has become one of the main focuses of modern businesses. The role of a CRM application is to manage these communications and relationships with the customers of the enterprises.
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How to Align Marketing Campaign & Sales
A CRM app is the best way to bridge the relationship between customers and the company. It can identify the source of any lead and segment the edges according to their nature as set by the lead creator. This kind of information makes it easier for salespeople to understand the customer; they need interests and the best way to satisfy their requirements. This superb process increases the value of their product or service offering and positively impacts the bottom line. Let’s have a look at some other benefits a Simple CRM app can provide to align marketing and sales activities.

Accumulated Information
The ultimate goal of an organization is to sell their products or services. It depends on the quality of the customer experience. It's only possible when you know about your customers well. The more information you can collect about your customer the more is the chances of assuring positive customer experience that increases values. CRM accumulates everything about a customer what they are doing, their interactions, requirements, and all communications with the company. Any responsible employee who is supposed to attend the customer can see all previous communications and serve them better.

Opportunity to Cross-Sell
The accumulated information about the customers helps to understand their needs, requirements, buying patterns that create the opportunity to offer them new product or service in a very positive way. That's why CRM is considered as the most useful app to raise existing sales volume.

Team Collaboration
CRM records all prior communication with a customer and whoever in the team deals with the customer gets a complete overview. It enriches the quality of services provided by the company executives and makes the customers feel special. As anyone of the team can serve the customers having the full overview dependency on a particular employee kicked-off and quality of teamwork develops.

Sales Performance Management
A sophisticated reporting system provides sales-based analytics that shows the sales trends, opportunities, and limitations of the sales process. The decision maker can take the right initiative to overcome the barriers, design a sales campaign, and periodic sales budget using CRM.

Reduced Client Attrition
Research shows that if any customer gets engaged with only one person of a company, then the risk of attrition remains as high as 40% whereas if they deal with five different persons the attrition risk falls to 5%. Use of CRM enables multiple users to deal with the customers having a clear overview of their pain points, requirements, and buying patterns to retain the sales.

Understanding the customers is the key to ensure better customer experience that increases sales and impact on the revenue of enterprises. A CRM app facilitates the same providing detailed communication record, organized data, and best customer experience. It’s about working smarter, not a harder tool that aligns marketing campaigns and sales.

Author Bio:
Brian Arthur
Digital Marketing Analyst of M2SYS Technology and blogger who loves to know and share the use, impact, and prospects of digital transformation.

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